Description
SWOT ANALYSIS OF HYUNDAI SANTA FE
Hyundai Santa Fe Parent Company Category Sector Tagline/ Slogan USP Hyundai SUV Automobiles Stands for style Luxurious and powerful SUV STP Segment Target Group Positioning SUV Segment Top End of the market buying a SUV A stylish powerful luxury SUV SWOT Analysis 1.Powerful SUV with a good performance in various terrains 2.Good dealership and Good servicing 1.Low brand visibility and low advertising 2.Risks associated to medium level of localization 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.CRV 2.Endeavor
doc_718396653.docx
SWOT ANALYSIS OF HYUNDAI SANTA FE
Hyundai Santa Fe Parent Company Category Sector Tagline/ Slogan USP Hyundai SUV Automobiles Stands for style Luxurious and powerful SUV STP Segment Target Group Positioning SUV Segment Top End of the market buying a SUV A stylish powerful luxury SUV SWOT Analysis 1.Powerful SUV with a good performance in various terrains 2.Good dealership and Good servicing 1.Low brand visibility and low advertising 2.Risks associated to medium level of localization 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.CRV 2.Endeavor
doc_718396653.docx