Description
SWOT ANALYSIS OF HYUNDAI MOTORS
Hyundai Motors
Parent Company
Hyundai Motor Company
Category
Sedans, Hatchbacks, SUV’s
Sector
Automobiles
Tagline/ Slogan
New thinking new possibilities; Drive your way
Hyundai operates the world's largest integrated automobile manufacturing facility in S Korea, which is capable of producing 1.6 USP million units annually
STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Hyundai gives luxury cars at affordable prices which is a globally Positioning recognized and accepted brand
Product Portfolio
Hyundai i10 Hyundai i20 Hyundai Santro Hyundai Verna Hyundai Getz Hyundai Embera Hyundai Tucson Brands Hyundai Sonata
SWOT Analysis
1. The company employs about 75,000 persons around the world. 2. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide 3. Hyundai sells over 1.5 million vehicles per year 4. Hyundai has excellent branding and advertising by having celebrity brand ambassadors Strength 5. Hyundai motor company has over 75,000 employees globally
Weakness
1.Hyundai lacks cars for the ultra-premium segment
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand Opportunity 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Threats 4. Substitute modes of public transport like buses, metro trains etc
Competition
1.Honda 2.Toyota 3.Nissan 4.Chevrolet 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen Competitors 12. Ford
doc_890611553.docx
SWOT ANALYSIS OF HYUNDAI MOTORS
Hyundai Motors
Parent Company
Hyundai Motor Company
Category
Sedans, Hatchbacks, SUV’s
Sector
Automobiles
Tagline/ Slogan
New thinking new possibilities; Drive your way
Hyundai operates the world's largest integrated automobile manufacturing facility in S Korea, which is capable of producing 1.6 USP million units annually
STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Hyundai gives luxury cars at affordable prices which is a globally Positioning recognized and accepted brand
Product Portfolio
Hyundai i10 Hyundai i20 Hyundai Santro Hyundai Verna Hyundai Getz Hyundai Embera Hyundai Tucson Brands Hyundai Sonata
SWOT Analysis
1. The company employs about 75,000 persons around the world. 2. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide 3. Hyundai sells over 1.5 million vehicles per year 4. Hyundai has excellent branding and advertising by having celebrity brand ambassadors Strength 5. Hyundai motor company has over 75,000 employees globally
Weakness
1.Hyundai lacks cars for the ultra-premium segment
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand Opportunity 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Threats 4. Substitute modes of public transport like buses, metro trains etc
Competition
1.Honda 2.Toyota 3.Nissan 4.Chevrolet 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen Competitors 12. Ford
doc_890611553.docx