Description
SWOT ANALYSIS OF HYUNDAI i 20
Hyundai i20 Parent Company Category Sector Tagline/ Slogan USP Hyundai Small car Automobiles I got it all Reliability, Design, Features STP Segment Target Group Positioning Hatchback segment A small car for the urban nuclear family i20 drivers will always have every pleasure of driving SWOT Analysis 1.Good dealership and brand visibility 2.Good servicing 3.Strong advertising 4.Brand ambassador association 5.Powerful small car, one of the most prefered with strong brand loyalty 1.Comparatively priced higher in the segment 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength Weakness
Opportunity
Threats
Competition 1.Polo 2.Punto 3.Jazz 4.Ritz 5.Swift
Competitors
doc_326551103.docx
SWOT ANALYSIS OF HYUNDAI i 20
Hyundai i20 Parent Company Category Sector Tagline/ Slogan USP Hyundai Small car Automobiles I got it all Reliability, Design, Features STP Segment Target Group Positioning Hatchback segment A small car for the urban nuclear family i20 drivers will always have every pleasure of driving SWOT Analysis 1.Good dealership and brand visibility 2.Good servicing 3.Strong advertising 4.Brand ambassador association 5.Powerful small car, one of the most prefered with strong brand loyalty 1.Comparatively priced higher in the segment 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength Weakness
Opportunity
Threats
Competition 1.Polo 2.Punto 3.Jazz 4.Ritz 5.Swift
Competitors
doc_326551103.docx