Description
SWOT ANALYSIS OF HYUNDAI HEAVY INDUSTRIES
Hyundai Heavy Industries
Parent Company
Hyundai Heavy Industries Group
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Tagline/ Slogan
Once a customer, always a customer
USP
Creative Wisdom, Positive Thinking, and Unwavering Drive
STP
All those who want Equipments in Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro Electric Segment Systems, and Construction
Those who continue to take on new challenges and find new ways to Target Group improve their products and services
Positioning
Providing products and services that are unrivaled in quality
SWOT Analysis
1. Strong domestic market share 2. Cheap domestic labor 3. Comprehensive Sales network 4. Quality services across all dealer locations 5. Its services include ship-building, industry engineering, electrical system, construction equipment etc Strength 6. The company has a workforce of over 26,000 employees
1. Late Entry timing in developing nations 2. The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly because of import of components & raw Weakness materials and export of vehicles
1. Diversification in equipment sectors 2.Product life cycle not reaching maturity Opportunity 3.Current Financial Crisis Provides Room for Growth
Threats
1. Overflow of used equipments 2.Chinese equipments makers
3.Saturated Market with Overflow of Similar Line-Ups
Competition
1. Aker solutions 2. Samsung heavy industries Competitors 3.Daewoo Shipbuilding & Marine Engineering
doc_999625188.docx
SWOT ANALYSIS OF HYUNDAI HEAVY INDUSTRIES
Hyundai Heavy Industries
Parent Company
Hyundai Heavy Industries Group
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Tagline/ Slogan
Once a customer, always a customer
USP
Creative Wisdom, Positive Thinking, and Unwavering Drive
STP
All those who want Equipments in Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro Electric Segment Systems, and Construction
Those who continue to take on new challenges and find new ways to Target Group improve their products and services
Positioning
Providing products and services that are unrivaled in quality
SWOT Analysis
1. Strong domestic market share 2. Cheap domestic labor 3. Comprehensive Sales network 4. Quality services across all dealer locations 5. Its services include ship-building, industry engineering, electrical system, construction equipment etc Strength 6. The company has a workforce of over 26,000 employees
1. Late Entry timing in developing nations 2. The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly because of import of components & raw Weakness materials and export of vehicles
1. Diversification in equipment sectors 2.Product life cycle not reaching maturity Opportunity 3.Current Financial Crisis Provides Room for Growth
Threats
1. Overflow of used equipments 2.Chinese equipments makers
3.Saturated Market with Overflow of Similar Line-Ups
Competition
1. Aker solutions 2. Samsung heavy industries Competitors 3.Daewoo Shipbuilding & Marine Engineering
doc_999625188.docx