Description
SWOT ANALYSIS OF HYUNDAI GETZ
Hyundai Getz
Parent Company
Hyundai
Category
Small car
Sector
Automobiles
Tagline/ Slogan
Drive global
USP
Affordability, Design, vibrant colors STP
Segment
Hatchback segment
Target Group
Young urban upper-middle income group
Positioning
A global small car with sporty looks SWOT Analysis
1.Good dealership and brand visibility 2.Good servicing Strength 3.Strong advertising
1.Lack of redesigning of the model Weakness 2.Very similar to Santro and i10, no exclusive features
1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.Polo 2.Punto 3.Jazz 4.Ritz Competitors 5.Swift
doc_775342172.docx
SWOT ANALYSIS OF HYUNDAI GETZ
Hyundai Getz
Parent Company
Hyundai
Category
Small car
Sector
Automobiles
Tagline/ Slogan
Drive global
USP
Affordability, Design, vibrant colors STP
Segment
Hatchback segment
Target Group
Young urban upper-middle income group
Positioning
A global small car with sporty looks SWOT Analysis
1.Good dealership and brand visibility 2.Good servicing Strength 3.Strong advertising
1.Lack of redesigning of the model Weakness 2.Very similar to Santro and i10, no exclusive features
1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.Polo 2.Punto 3.Jazz 4.Ritz Competitors 5.Swift
doc_775342172.docx