Description
SWOT ANALYSIS OF HYUNDAI ACCENT
Hyundai Accent
Parent Company
Hyundai
Category
Sedan
Sector
Automobiles
Sheer Pleasure; Expect More; The Next Step; The Power to Excite; Tagline/ Slogan What dreams drive
USP
Affordable and Reliable sedan STP
Segment
Sedan Segment
Target Group
Young executives from the upper middle class
Hyundai Accent is a sedan which gives the pleasure of driving a Positioning dream SWOT Analysis
1.Good dealership and brand visibility 2.Good servicing Strength 3.Strong advertising
1.Risks associated to medium level of localization 2.Severe competition Weakness 3.No new innovations
1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations
Threats
1.Intense competition 2.Government regulations and increasing fuel prices
3.Improvement in public transport Competition
1.Etios 2.Ikon 3.Logan Competitors 4.Verito
doc_666129487.docx
SWOT ANALYSIS OF HYUNDAI ACCENT
Hyundai Accent
Parent Company
Hyundai
Category
Sedan
Sector
Automobiles
Sheer Pleasure; Expect More; The Next Step; The Power to Excite; Tagline/ Slogan What dreams drive
USP
Affordable and Reliable sedan STP
Segment
Sedan Segment
Target Group
Young executives from the upper middle class
Hyundai Accent is a sedan which gives the pleasure of driving a Positioning dream SWOT Analysis
1.Good dealership and brand visibility 2.Good servicing Strength 3.Strong advertising
1.Risks associated to medium level of localization 2.Severe competition Weakness 3.No new innovations
1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations
Threats
1.Intense competition 2.Government regulations and increasing fuel prices
3.Improvement in public transport Competition
1.Etios 2.Ikon 3.Logan Competitors 4.Verito
doc_666129487.docx