SWOT ANALYSIS OF HYUNDAI ACCENT

Description
SWOT ANALYSIS OF HYUNDAI ACCENT

Hyundai Accent

Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Sheer Pleasure; Expect More; The Next Step; The Power to Excite; Tagline/ Slogan What dreams drive

USP

Affordable and Reliable sedan STP

Segment

Sedan Segment

Target Group

Young executives from the upper middle class

Hyundai Accent is a sedan which gives the pleasure of driving a Positioning dream SWOT Analysis

1.Good dealership and brand visibility 2.Good servicing Strength 3.Strong advertising

1.Risks associated to medium level of localization 2.Severe competition Weakness 3.No new innovations

1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations

Threats

1.Intense competition 2.Government regulations and increasing fuel prices

3.Improvement in public transport Competition

1.Etios 2.Ikon 3.Logan Competitors 4.Verito



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