Description
SWOT ANALYSIS OF HYOSUNG
Hyosung
Parent Company
Hyosung
Category
Conglomerate, chaebol
Sector
Diversified
Tagline/ Slogan
Always by your side
Hyosung (Industrial Materials) is world’s largest tire cord production USP facility
STP
Segment
Industrial
Target Group
Diversified
Positioning
Provides world class products to enhance a consumer’s lifestyle
SWOT Analysis
1. Diversification in businesses Strength 2. Strong research facilities
Weakness
1. Lack of focus in one particular business
1. Foray into new businesses Opportunity 2. Look for opportunities outside Korea
Threats
1. Presence of focused competitors
Competition
Daehan Synthetic Fiber Co., Ltd Ilshin Spinning Co., Ltd. Nisshinbo Holdings, Inc. Competitors ABB Ltd
doc_598416463.docx
SWOT ANALYSIS OF HYOSUNG
Hyosung
Parent Company
Hyosung
Category
Conglomerate, chaebol
Sector
Diversified
Tagline/ Slogan
Always by your side
Hyosung (Industrial Materials) is world’s largest tire cord production USP facility
STP
Segment
Industrial
Target Group
Diversified
Positioning
Provides world class products to enhance a consumer’s lifestyle
SWOT Analysis
1. Diversification in businesses Strength 2. Strong research facilities
Weakness
1. Lack of focus in one particular business
1. Foray into new businesses Opportunity 2. Look for opportunities outside Korea
Threats
1. Presence of focused competitors
Competition
Daehan Synthetic Fiber Co., Ltd Ilshin Spinning Co., Ltd. Nisshinbo Holdings, Inc. Competitors ABB Ltd
doc_598416463.docx