Description
SWOT ANALYSIS OF HYATT
Hyatt
Parent Company
Hyatt Corporation
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
You’re more than welcome
Delivering authentic services that reach out guests from each of their USP targeted segments
STP
Segment
Leisure and business travelers
Target Group
Upper class, business travelers, wedding groups, diners
Positioning
Luxury and latest technology
SWOT Analysis
1. Company's worldwide portfolio consisted of 488 properties / hotels 2. Food and beverage, banquet facilities 3. Collaboration with top corporate 4. Technology upgrades from time to time 5. Hygiene standards and customer experience Strength 6. One of the most popular hotel chain brands
1. Discontent amongst employees based on salary issues due to global penetration 2. Limited market share due to tough competition from international Weakness and domestic players
1. Improvement on membership plans, customer loyalty programs 2. Employee retention to ensure better services Opportunity 3. Set higher standards for rooms division
1. Better room facilities offered by competitors 2. Loss of major business travelers to domestic group of hotels Threats 3. Security levels
Competition
1. Taj Hotels 2. Trident Hotels Competitors 3. Starwood Hotels
doc_432458548.docx
SWOT ANALYSIS OF HYATT
Hyatt
Parent Company
Hyatt Corporation
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
You’re more than welcome
Delivering authentic services that reach out guests from each of their USP targeted segments
STP
Segment
Leisure and business travelers
Target Group
Upper class, business travelers, wedding groups, diners
Positioning
Luxury and latest technology
SWOT Analysis
1. Company's worldwide portfolio consisted of 488 properties / hotels 2. Food and beverage, banquet facilities 3. Collaboration with top corporate 4. Technology upgrades from time to time 5. Hygiene standards and customer experience Strength 6. One of the most popular hotel chain brands
1. Discontent amongst employees based on salary issues due to global penetration 2. Limited market share due to tough competition from international Weakness and domestic players
1. Improvement on membership plans, customer loyalty programs 2. Employee retention to ensure better services Opportunity 3. Set higher standards for rooms division
1. Better room facilities offered by competitors 2. Loss of major business travelers to domestic group of hotels Threats 3. Security levels
Competition
1. Taj Hotels 2. Trident Hotels Competitors 3. Starwood Hotels
doc_432458548.docx