Description
SWOT ANALYSIS OF HUSH PUPPIES
Hush Puppies
Parent Company
Wolverine Worldwide
Category
Footwear and Apparel
Sector
Lifestyle and Retail
We Invented Casual; More comfortable than feet; Good lookd never Tagline/ Slogan felt so good
USP
Leather Tannings STP
Segment
Premium and Middle Segments
Target Group
Casual and Comfort footwear for men, women and children
Positioning
Classic American brushed-suede shoes with the lightweight crepe sole SWOT Analysis
1. Established International brand since 1958 2. Presence in more than 120 countries 3. Strong research and development Department which results in innovative footwear 4. Excellent advertising and marketing through print ads, TVCs and online marketing 5. Good distribution and availability through exclusive and multi-retail Strength brands stores
1.Strong competition means more brand switching hence limited customer loyalty 2.Strong brand presence leads to pumping in of money to maintain Weakness the brand status world wide
Opportunity
1. To license the brand name “Hush Puppies” to reliable brands
around the world to increase its reach in the emerging markets 2.To increase its social presence and make the products more available with the help of digitization 3. More penetration into global emerging economies with high purchasing power
1.Intense competition on the footwear market 2.Substitutes are easily available Threats 3. Fake imitations affect the sales and branding Competition
1.Clarks 2.ECCO 3. Woodland 4. Nike Competitors 5. Bata
doc_111529764.docx
SWOT ANALYSIS OF HUSH PUPPIES
Hush Puppies
Parent Company
Wolverine Worldwide
Category
Footwear and Apparel
Sector
Lifestyle and Retail
We Invented Casual; More comfortable than feet; Good lookd never Tagline/ Slogan felt so good
USP
Leather Tannings STP
Segment
Premium and Middle Segments
Target Group
Casual and Comfort footwear for men, women and children
Positioning
Classic American brushed-suede shoes with the lightweight crepe sole SWOT Analysis
1. Established International brand since 1958 2. Presence in more than 120 countries 3. Strong research and development Department which results in innovative footwear 4. Excellent advertising and marketing through print ads, TVCs and online marketing 5. Good distribution and availability through exclusive and multi-retail Strength brands stores
1.Strong competition means more brand switching hence limited customer loyalty 2.Strong brand presence leads to pumping in of money to maintain Weakness the brand status world wide
Opportunity
1. To license the brand name “Hush Puppies” to reliable brands
around the world to increase its reach in the emerging markets 2.To increase its social presence and make the products more available with the help of digitization 3. More penetration into global emerging economies with high purchasing power
1.Intense competition on the footwear market 2.Substitutes are easily available Threats 3. Fake imitations affect the sales and branding Competition
1.Clarks 2.ECCO 3. Woodland 4. Nike Competitors 5. Bata
doc_111529764.docx