Description
SWOT ANALYSIS OF HURRIYET
Hurriyet
Parent Company
DoganMedia Group
Category
Turkish newspaper
Sector
Newspapers
Tagline/ Slogan
Liberty
USP
Paper’s website is the third most visited website in Europe
STP
Segment
Turkish population
Target Group
Professionals, students and politicians
Positioning
Mainstream, liberal , nationalistic and secular outlook
SWOT Analysis
1. 50+ offices and 600 reporters in turkey and abroad 2. Printed in Turkey and in Frankfurt,Germany 3. Combining entertainment value with comprehensive news coverage 4. Strong cadre of columnists Strength 5. Good presence in Turkey and parts of Europe
1.Tax fine controversyaffected the image Weakness 2.Publishing house outside Turkey is limited
1.Can strengthen the distribution system further to expand the number of editions 2.Can look forward to business daily 3.It is necessary to retain this position by including some innovative Opportunity features
1.Increasing competition from other players in the industry 2.English newspapers are grabbing market share Threats 3.Regional players can grab significant market share
Competition
1.Zaman 2.Posta Competitors 3.Sabah
doc_562470688.docx
SWOT ANALYSIS OF HURRIYET
Hurriyet
Parent Company
DoganMedia Group
Category
Turkish newspaper
Sector
Newspapers
Tagline/ Slogan
Liberty
USP
Paper’s website is the third most visited website in Europe
STP
Segment
Turkish population
Target Group
Professionals, students and politicians
Positioning
Mainstream, liberal , nationalistic and secular outlook
SWOT Analysis
1. 50+ offices and 600 reporters in turkey and abroad 2. Printed in Turkey and in Frankfurt,Germany 3. Combining entertainment value with comprehensive news coverage 4. Strong cadre of columnists Strength 5. Good presence in Turkey and parts of Europe
1.Tax fine controversyaffected the image Weakness 2.Publishing house outside Turkey is limited
1.Can strengthen the distribution system further to expand the number of editions 2.Can look forward to business daily 3.It is necessary to retain this position by including some innovative Opportunity features
1.Increasing competition from other players in the industry 2.English newspapers are grabbing market share Threats 3.Regional players can grab significant market share
Competition
1.Zaman 2.Posta Competitors 3.Sabah
doc_562470688.docx