Description
SWOT ANALYSIS OF HUMMER
Hummer Parent Company Category Sector Tagline/ Slogan USP General Motors SUV Automobile Like Nothing Else. Strong Brand Image STP Segment Target Group Positioning Niche powerful SUVs Select few who really want to be associated with the image Strong rugged all-terrain vehicle SWOT Analysis 1. Strong brand image and top of the mind brandname 2. Iconic design which is synonymous with its name 3. Name stands for adventure which easily communicates its utility 4. Known for durability across all terrain Strength 5. A very successful military vehicle which has been used to mount a 50 mm caliber gun as well 1. High Price and low availability 2. Despite strong brand aura, the manufacturing has been discontinued 1. This brand has been discontinued, which can be revived since it has a strong brand image 2. Being a high-end luxury product its price is inelastic in nature thus even the adverse macro-economic factors cannot affect its
Weakness
Opportunity
sales much 3. It can also explore the defense market for various countries 1. High fuel consumption 2. Very dated technologies 3. Also supply chain related issues due its unique design Competition 1. Land Rover 2. Land Cruiser 3. Mercedes G-Class
Threats
Competitors
doc_423795602.docx
SWOT ANALYSIS OF HUMMER
Hummer Parent Company Category Sector Tagline/ Slogan USP General Motors SUV Automobile Like Nothing Else. Strong Brand Image STP Segment Target Group Positioning Niche powerful SUVs Select few who really want to be associated with the image Strong rugged all-terrain vehicle SWOT Analysis 1. Strong brand image and top of the mind brandname 2. Iconic design which is synonymous with its name 3. Name stands for adventure which easily communicates its utility 4. Known for durability across all terrain Strength 5. A very successful military vehicle which has been used to mount a 50 mm caliber gun as well 1. High Price and low availability 2. Despite strong brand aura, the manufacturing has been discontinued 1. This brand has been discontinued, which can be revived since it has a strong brand image 2. Being a high-end luxury product its price is inelastic in nature thus even the adverse macro-economic factors cannot affect its
Weakness
Opportunity
sales much 3. It can also explore the defense market for various countries 1. High fuel consumption 2. Very dated technologies 3. Also supply chain related issues due its unique design Competition 1. Land Rover 2. Land Cruiser 3. Mercedes G-Class
Threats
Competitors
doc_423795602.docx