Description
SWOT ANALYSIS OF HUGO BOSS
Hugo Boss
Parent Company
Valentino Fashion Group
Category
Personal brands- Lifestyle
Sector
FMCG
Tagline/ Slogan
Hugo Boss - Boss
Semi sweet, semi strong smell designed for particular gender and USP style STP
People interested in semi strong perfumes and lifestyle apparell Segment having high quality and innovation
Target Group
Upper class segment of the society having high purchasing power
Positioning
Specially designed products connecting with people’s style SWOT Analysis
1. Established and popular brand name 2. High quality and highly developed manufacturing technology 3. Wide distribution network 4. Indulges in specific CSR activities 5.New and unique products launched regularly 6. Hugo Boss has over 6,000 points of sale in 110 countries 7. Wide product range from HUGO ORANGE, HUGO BLACK, HUGO Strength fragrances/perfumes and lifestyle apparel
1.Targets a limited niche set of customers Weakness 2.Lacking strong presence in various potential emerging markets
Opportunity
1.Innovation in the products 2.Expansion in the unexplored markets
3.Online expansion and promotion
1.Aggresive competitors 2.Exchange rates as the company has operations in several countries 3.Brand loyalty and customer preferences of customers towards Threats customers products difficult to change Competition
1.Ralph Lauren 2.Gucci Competitors 3.Calvin Klein
doc_548991177.docx
SWOT ANALYSIS OF HUGO BOSS
Hugo Boss
Parent Company
Valentino Fashion Group
Category
Personal brands- Lifestyle
Sector
FMCG
Tagline/ Slogan
Hugo Boss - Boss
Semi sweet, semi strong smell designed for particular gender and USP style STP
People interested in semi strong perfumes and lifestyle apparell Segment having high quality and innovation
Target Group
Upper class segment of the society having high purchasing power
Positioning
Specially designed products connecting with people’s style SWOT Analysis
1. Established and popular brand name 2. High quality and highly developed manufacturing technology 3. Wide distribution network 4. Indulges in specific CSR activities 5.New and unique products launched regularly 6. Hugo Boss has over 6,000 points of sale in 110 countries 7. Wide product range from HUGO ORANGE, HUGO BLACK, HUGO Strength fragrances/perfumes and lifestyle apparel
1.Targets a limited niche set of customers Weakness 2.Lacking strong presence in various potential emerging markets
Opportunity
1.Innovation in the products 2.Expansion in the unexplored markets
3.Online expansion and promotion
1.Aggresive competitors 2.Exchange rates as the company has operations in several countries 3.Brand loyalty and customer preferences of customers towards Threats customers products difficult to change Competition
1.Ralph Lauren 2.Gucci Competitors 3.Calvin Klein
doc_548991177.docx