Description
SWOT ANALYSIS OF HT MEDIA
HT Media
Parent Company
HT Media Ltd.
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Enriching and Empowering India
USP
Third largest print media delivering quality content
STP
Segment
General News following Category
Target Group
English Speaking Audience ( HT Print Media) , Age -18-25(Fever 104)
Positioning
Trustworthy news coverage for the people of India
SWOT Analysis
1. Increase in MINT Readership garnering market share in Metro and Tier-1 towns 2. Experience Management with focus on diversification 3.Strong brand name as it has brands like Hindustan Times, Fever 104 Radio etc 4. Wide reach across India with a strong readership 5. Good brand recall and widely recognised and available Strength 6. Produces over 1.5 million copies per hour in nearly 20 facilities
1.Increasing penetration of digital media could affect newspaper readership in the in the long term Weakness 2.News related controversies often create an issue
1. Increasing Advertising Yields and penetration in Tier-2 and Tier-3 2. Higher Margins from e-newspaper subscription Opportunity 3.Fever 104 is a major threat to Radio Mirchi
1. Raw Material cost increasing, putting pressure on margins 2. Weakness in Macroeconomic environment 3. Intense regional competition with few competitors taking national Threats route
Competition
1. Times of India 2. The Hindu Competitors 3. Indian Express
doc_739095014.docx
SWOT ANALYSIS OF HT MEDIA
HT Media
Parent Company
HT Media Ltd.
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Enriching and Empowering India
USP
Third largest print media delivering quality content
STP
Segment
General News following Category
Target Group
English Speaking Audience ( HT Print Media) , Age -18-25(Fever 104)
Positioning
Trustworthy news coverage for the people of India
SWOT Analysis
1. Increase in MINT Readership garnering market share in Metro and Tier-1 towns 2. Experience Management with focus on diversification 3.Strong brand name as it has brands like Hindustan Times, Fever 104 Radio etc 4. Wide reach across India with a strong readership 5. Good brand recall and widely recognised and available Strength 6. Produces over 1.5 million copies per hour in nearly 20 facilities
1.Increasing penetration of digital media could affect newspaper readership in the in the long term Weakness 2.News related controversies often create an issue
1. Increasing Advertising Yields and penetration in Tier-2 and Tier-3 2. Higher Margins from e-newspaper subscription Opportunity 3.Fever 104 is a major threat to Radio Mirchi
1. Raw Material cost increasing, putting pressure on margins 2. Weakness in Macroeconomic environment 3. Intense regional competition with few competitors taking national Threats route
Competition
1. Times of India 2. The Hindu Competitors 3. Indian Express
doc_739095014.docx