Description
SWOT ANALYSIS OF HOUSTON TEXANS
Houston Texans
Parent Company
Owner-Bob Mcnair
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
Its football time in Houston
USP
Successful NFL franchise in the south division of the AFC
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
Positioning
A new franchise which has been fairly successful in the last 10 years
SWOT Analysis
1. Loyal fan base, and one of the most successful teams in the south division in the recent past 2. Good marketing and merchandising 3. Has a very popular theme song named “Its football time in Houston” 4. Has a famous cheerleading squad named “ Houston Texans Strength Cheerleaders”
1.New franchise, so does not have the same history as the others Weakness 2.Has a very weak fan base outside USA
1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising 2.Attract top players and try and win the superbowl championship in Opportunity the near future
1.Threat of being dominated by the older teams and the traditional powerhouses Threats 2.Threat of not being able to retain top players
Competition
Competitors
1.Miami Dolphins
2.Philadelphia Eagles
doc_946057974.docx
SWOT ANALYSIS OF HOUSTON TEXANS
Houston Texans
Parent Company
Owner-Bob Mcnair
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
Its football time in Houston
USP
Successful NFL franchise in the south division of the AFC
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
Positioning
A new franchise which has been fairly successful in the last 10 years
SWOT Analysis
1. Loyal fan base, and one of the most successful teams in the south division in the recent past 2. Good marketing and merchandising 3. Has a very popular theme song named “Its football time in Houston” 4. Has a famous cheerleading squad named “ Houston Texans Strength Cheerleaders”
1.New franchise, so does not have the same history as the others Weakness 2.Has a very weak fan base outside USA
1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising 2.Attract top players and try and win the superbowl championship in Opportunity the near future
1.Threat of being dominated by the older teams and the traditional powerhouses Threats 2.Threat of not being able to retain top players
Competition
Competitors
1.Miami Dolphins
2.Philadelphia Eagles
doc_946057974.docx