Description
SWOT ANALYSIS OF HOST HOTELS
Host Hotels & Resorts
Parent Company
Host Marriott
Category
Operation and Investment in Hotel/Motel Business
Sector
Real estate
Tagline/ Slogan
The premier lodging Estate industry; We bring the city to life
USP
Best in Class performance, service
STP
Segment
People in major cities who require luxury and upper upscale hotels
Target Group
Upper scale people, Corporate
Positioning
Premier lodging
SWOT Analysis
1.One of the Leaders in Hotel Business across the world 2. Strong brand name e.g. Hyatt, Ritz-Carlton, Sheraton, and Westin. 3. This company has a loyal customer base 4..Excellent customer service 5. Strong online service growth Strength 6. Good asset management and Strategic capital allocation
1. Limited customer base and small employee workforce 2. Heavily depend only on hotel business; need to be diversified for Weakness sustainable growth
1. Its properties are managed by third parties, opportunities in same field by owing these properties as self management. 2. More opportunity for Wedding, Entertainment event, Theme parks, Cooperates meeting center & Conference. 3. Acquisition and merger for its growth. Opportunity 4. Partnership with travel agencies for increasing its Business.
Threats
1. As the market tends to recover at a slow place, many people cannot travel as much as they use to. This hurts the traveling industry which
poses a threat to the company. 2. Terrorist attacks pose a major threat to companies. 3. Natural earthquake and disaster 4.Economic slowdown 5. Prostitution and Illegal activity in the Hotel 6. As real estate prices fall, this lowers the value of the company.
Competition 1. Vornado Realty Competitors 2. MHI Hospitality Corp 3. Ashford Hospitality Trust, Inc.
doc_174614356.docx
SWOT ANALYSIS OF HOST HOTELS
Host Hotels & Resorts
Parent Company
Host Marriott
Category
Operation and Investment in Hotel/Motel Business
Sector
Real estate
Tagline/ Slogan
The premier lodging Estate industry; We bring the city to life
USP
Best in Class performance, service
STP
Segment
People in major cities who require luxury and upper upscale hotels
Target Group
Upper scale people, Corporate
Positioning
Premier lodging
SWOT Analysis
1.One of the Leaders in Hotel Business across the world 2. Strong brand name e.g. Hyatt, Ritz-Carlton, Sheraton, and Westin. 3. This company has a loyal customer base 4..Excellent customer service 5. Strong online service growth Strength 6. Good asset management and Strategic capital allocation
1. Limited customer base and small employee workforce 2. Heavily depend only on hotel business; need to be diversified for Weakness sustainable growth
1. Its properties are managed by third parties, opportunities in same field by owing these properties as self management. 2. More opportunity for Wedding, Entertainment event, Theme parks, Cooperates meeting center & Conference. 3. Acquisition and merger for its growth. Opportunity 4. Partnership with travel agencies for increasing its Business.
Threats
1. As the market tends to recover at a slow place, many people cannot travel as much as they use to. This hurts the traveling industry which
poses a threat to the company. 2. Terrorist attacks pose a major threat to companies. 3. Natural earthquake and disaster 4.Economic slowdown 5. Prostitution and Illegal activity in the Hotel 6. As real estate prices fall, this lowers the value of the company.
Competition 1. Vornado Realty Competitors 2. MHI Hospitality Corp 3. Ashford Hospitality Trust, Inc.
doc_174614356.docx