Description
SWOT ANALYSIS OF HOPSON DEVELOPMENT HOLDINGS
Hopson Development Holdings
Parent Company
Hopson Development Holdings Ltd
Focuses on a wide range of property developments such as residential Category property, commercial property and hotel property
Sector
Real Estate
Tagline/ Slogan
The perfect realization of quality of living
USP
Quality service in the real estate sector
STP
Segment
Major Mainland cities in China
Target Group
Corporates, Large and medium income groups
Positioning
Creator of a perfect lifestyle
SWOT Analysis
1. One of the largest property developers with the best performance in Mainland China 2. Has the largest scale of development and greatest number of property owners 3. Two decades of experience 4. Aggregates the advantages of China and Hongkong to provide world Strength class living
1.Limited global presence compared to international players 2.Vulnerable to changes in property prices Weakness 3.Uncertainty and fluctuation in asset values are high
1.Accelerated urbanization in China 2.Geographic expansion Opportunity 3.Expected rise in property prices
1.Fluctuating interest rates 2.Expected slowdown in private consumption in Hong Kong Threats 3.Volatility in financial markets
Competition
1.New World China Land Limited 2.Guangzhou R&F Properties Competitors 3.Nan Hai Corporation Limited
doc_899802720.docx
SWOT ANALYSIS OF HOPSON DEVELOPMENT HOLDINGS
Hopson Development Holdings
Parent Company
Hopson Development Holdings Ltd
Focuses on a wide range of property developments such as residential Category property, commercial property and hotel property
Sector
Real Estate
Tagline/ Slogan
The perfect realization of quality of living
USP
Quality service in the real estate sector
STP
Segment
Major Mainland cities in China
Target Group
Corporates, Large and medium income groups
Positioning
Creator of a perfect lifestyle
SWOT Analysis
1. One of the largest property developers with the best performance in Mainland China 2. Has the largest scale of development and greatest number of property owners 3. Two decades of experience 4. Aggregates the advantages of China and Hongkong to provide world Strength class living
1.Limited global presence compared to international players 2.Vulnerable to changes in property prices Weakness 3.Uncertainty and fluctuation in asset values are high
1.Accelerated urbanization in China 2.Geographic expansion Opportunity 3.Expected rise in property prices
1.Fluctuating interest rates 2.Expected slowdown in private consumption in Hong Kong Threats 3.Volatility in financial markets
Competition
1.New World China Land Limited 2.Guangzhou R&F Properties Competitors 3.Nan Hai Corporation Limited
doc_899802720.docx