Description
SWOT ANALYSIS OF HONDA MOTORS
Honda Motors
Parent Company
Honda Motor Company
Category
Sedans, Hatchbacks, SUV’s, Motorcycles
Sector
Automobiles
Tagline/ Slogan
The Power of dreams
USP
Design, comfort and luxury at affordable prices STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Honda is positioned as an innovative brand making luxury eco Positioning friendly cars with the future in mind Product Portfolio
Honda civic Honda jazz Honda Accord Honda CBR Honda City Honda Crv
Brands SWOT Analysis
Strength
1. Honda is the sixth largest automobile manufacturer in the world selling cars in over a 100 countries
2. Excellent branding, advertising and after sales servicing 3. Honda has over 180,000 employees globally 4. Production System that is refined over the years along with High and powerful research and development R&D 5.High brand equity and brand loyalty amongst customers 6. Strong presence in motorsports like F1 7. Eco-friendly Honda Prius enhanced the brand image
1. Cost structure of Honda is high as compare to other automobile manufacturers 2.Caters to only the upper middle segment which limits the customer base 3.Honda has to recall a few of their models for corrective measures Weakness which caused a lot of hue and cry
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand Opportunity 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Threats 4. Substitute modes of public transport like buses, metro trains etc Competition
1.Chevrolet 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda Competitors 10. Toyota
11. Volkswagen 12. Ford
doc_838423556.docx
SWOT ANALYSIS OF HONDA MOTORS
Honda Motors
Parent Company
Honda Motor Company
Category
Sedans, Hatchbacks, SUV’s, Motorcycles
Sector
Automobiles
Tagline/ Slogan
The Power of dreams
USP
Design, comfort and luxury at affordable prices STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Honda is positioned as an innovative brand making luxury eco Positioning friendly cars with the future in mind Product Portfolio
Honda civic Honda jazz Honda Accord Honda CBR Honda City Honda Crv
Brands SWOT Analysis
Strength
1. Honda is the sixth largest automobile manufacturer in the world selling cars in over a 100 countries
2. Excellent branding, advertising and after sales servicing 3. Honda has over 180,000 employees globally 4. Production System that is refined over the years along with High and powerful research and development R&D 5.High brand equity and brand loyalty amongst customers 6. Strong presence in motorsports like F1 7. Eco-friendly Honda Prius enhanced the brand image
1. Cost structure of Honda is high as compare to other automobile manufacturers 2.Caters to only the upper middle segment which limits the customer base 3.Honda has to recall a few of their models for corrective measures Weakness which caused a lot of hue and cry
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand Opportunity 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Threats 4. Substitute modes of public transport like buses, metro trains etc Competition
1.Chevrolet 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda Competitors 10. Toyota
11. Volkswagen 12. Ford
doc_838423556.docx