Description
SWOT ANALYSIS OF HONDA JAZZ
Honda Jazz Parent Company Category Sector Tagline/ Slogan USP Honda Hatchback Automobiles Why so serious Design and styling along with performance STP Segment Target Group Positioning Premium Hatchback Segment Young people from the upper-middle class Stylish car for people who want to live life carefree SWOT Analysis 1.Strong brand name and good performance 2.Good advertising 3.Good after sales service 4.Popular global brand 1.Slighty higher priced in the hatchback segment 2.No new innovations 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength
Weakness
Opportunity
Threats
Competition 1.Polo 2.Punto 3.i20 4.Swift
Competitors
doc_812985092.docx
SWOT ANALYSIS OF HONDA JAZZ
Honda Jazz Parent Company Category Sector Tagline/ Slogan USP Honda Hatchback Automobiles Why so serious Design and styling along with performance STP Segment Target Group Positioning Premium Hatchback Segment Young people from the upper-middle class Stylish car for people who want to live life carefree SWOT Analysis 1.Strong brand name and good performance 2.Good advertising 3.Good after sales service 4.Popular global brand 1.Slighty higher priced in the hatchback segment 2.No new innovations 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength
Weakness
Opportunity
Threats
Competition 1.Polo 2.Punto 3.i20 4.Swift
Competitors
doc_812985092.docx