Description
SWOT ANALYSIS OF HONDA CRV
Honda CRV
Parent Company
Honda
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Live up
USP
Design, Reliability and sturdiness STP
Segment
Premium SUV Segment
Target Group
Upper middle class executives
Positioning
Stylish and sporty SUV SWOT Analysis
1.Strong brand name and good performance 2.Good advertising 3.Good after sales service Strength 4.Popular global brand
1.Stiff competition in the SUV segment Weakness 2.Hasnt been able to capture market like other SUV’s
1.Increasing purchasing power and growing target base Opportunity 2.Leverage strong brand name by more advertising
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.Tucson Competitors 2.Terracan
doc_109951724.docx
SWOT ANALYSIS OF HONDA CRV
Honda CRV
Parent Company
Honda
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Live up
USP
Design, Reliability and sturdiness STP
Segment
Premium SUV Segment
Target Group
Upper middle class executives
Positioning
Stylish and sporty SUV SWOT Analysis
1.Strong brand name and good performance 2.Good advertising 3.Good after sales service Strength 4.Popular global brand
1.Stiff competition in the SUV segment Weakness 2.Hasnt been able to capture market like other SUV’s
1.Increasing purchasing power and growing target base Opportunity 2.Leverage strong brand name by more advertising
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.Tucson Competitors 2.Terracan
doc_109951724.docx