Description
SWOT ANALYSIS OF HONDA CIVIC
Honda Civic Parent Company Category Sector Tagline/ Slogan USP Honda Sedan Automobiles Pure exhilaration Design STP Segment Target Group Positioning Premium Sedan Segment Top End of the market buying a sedan Excellent features SWOT Analysis 1.Honda's top brand 2.Huge brand recall 3.High customer satisfaction 4.Luxury brand with a powerful performance 5.Good Honda Servicing Strength 6.Global Civic Brand 1.Diesel version missing 2.Present only in the mid and upper segment
Weakness
Opportunity
1.Expanding sedan segment in emerging markets like India 2.High purchasing power of people
1.Threat from other luxury car makers Threats 2.Perceived to be a brand for the rich Competition 1.Embera Competitors 2.Octavia
doc_399354089.docx
SWOT ANALYSIS OF HONDA CIVIC
Honda Civic Parent Company Category Sector Tagline/ Slogan USP Honda Sedan Automobiles Pure exhilaration Design STP Segment Target Group Positioning Premium Sedan Segment Top End of the market buying a sedan Excellent features SWOT Analysis 1.Honda's top brand 2.Huge brand recall 3.High customer satisfaction 4.Luxury brand with a powerful performance 5.Good Honda Servicing Strength 6.Global Civic Brand 1.Diesel version missing 2.Present only in the mid and upper segment
Weakness
Opportunity
1.Expanding sedan segment in emerging markets like India 2.High purchasing power of people
1.Threat from other luxury car makers Threats 2.Perceived to be a brand for the rich Competition 1.Embera Competitors 2.Octavia
doc_399354089.docx