Description
SWOT ANALYSIS OF HONDA CITY
Honda City
Sector
Automobiles
Parent Company
Honda
Category
Sedan
Tagline/ Slogan
Enjoy your challenges
USP
Design, Reliability
STP
Segment
Sedan Segment
Target Group
Executive Class
Positioning
The Perfect Honda Car
SWOT Analysis
1.Huge brand recall 2.Customer satisfaction 3.One of the most popular sedan brands Strength 4.Excellent quality, performance and service
1.Diesel version missing Weakness 2.Present only in the mid and upper segment
1.Lower version of City can be launched to tap more market 2.Expanding sedan segment Opportunity 3.Premium Taxi/Cab Market
1.Perceived to be overpriced Threats 2.Brand reaching maturity stage in many markets
Competition
1.Linea 2.Vento 3.Verna Competitors 4.Cruze
doc_210555526.docx
SWOT ANALYSIS OF HONDA CITY
Honda City
Sector
Automobiles
Parent Company
Honda
Category
Sedan
Tagline/ Slogan
Enjoy your challenges
USP
Design, Reliability
STP
Segment
Sedan Segment
Target Group
Executive Class
Positioning
The Perfect Honda Car
SWOT Analysis
1.Huge brand recall 2.Customer satisfaction 3.One of the most popular sedan brands Strength 4.Excellent quality, performance and service
1.Diesel version missing Weakness 2.Present only in the mid and upper segment
1.Lower version of City can be launched to tap more market 2.Expanding sedan segment Opportunity 3.Premium Taxi/Cab Market
1.Perceived to be overpriced Threats 2.Brand reaching maturity stage in many markets
Competition
1.Linea 2.Vento 3.Verna Competitors 4.Cruze
doc_210555526.docx