Description
SWOT ANALYSIS OF HONDA CBR
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Honda CBR Honda Motorcycles Two-wheeler Pure Thrust Extremely powerful engine and sporty design used in motorsports STP
Segment Target Group Positioning
Ultra premium sports bike Upper middle and upper class men Powerful sports bikes SWOT 1.Excellent brand name 2.High speed and performance 3.Hig innovative technology 4.Celebrity brand ambassador 1.Very expensive 2.Cant utilise maximum power due to traffic issues 1.New emerging high income market 2.Better innovations 1.Threats from other competitors 2.At such a high price people might prefer cars Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.VMAX 2.R1 3.Kawasaki Ninja 4.Hayabusa 5.Ducati
doc_250432146.docx
SWOT ANALYSIS OF HONDA CBR
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Honda CBR Honda Motorcycles Two-wheeler Pure Thrust Extremely powerful engine and sporty design used in motorsports STP
Segment Target Group Positioning
Ultra premium sports bike Upper middle and upper class men Powerful sports bikes SWOT 1.Excellent brand name 2.High speed and performance 3.Hig innovative technology 4.Celebrity brand ambassador 1.Very expensive 2.Cant utilise maximum power due to traffic issues 1.New emerging high income market 2.Better innovations 1.Threats from other competitors 2.At such a high price people might prefer cars Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.VMAX 2.R1 3.Kawasaki Ninja 4.Hayabusa 5.Ducati
doc_250432146.docx