Description
SWOT ANALYSIS OF HONDA ACCORD
Honda Accord Sector Parent Company Category Tagline/ Slogan USP Automobiles Honda Sedan Lead Design, Affordability STP Segment Target Group Positioning Premium Sedan Segment Top End Premium Honda Brand SWOT Analysis
Strength
1.Customer satisfaction 2.Luxurious interiors and great performance 3.Strong brand name 1.Diesel version missing 2.Present only in the mid and upper segment 3.Expensive
Weakness
Opportunity
1.Expanding sedan segment 2.Value for Money 1.Perceived to be a brand for the rich 2.Threat from other luxury cars especially Volkswagen Passat and Jetta nand Skoda Superb
Threats
Competition 1.Camry 2.Teana 3.Superb 4.Passat 5.Jetta
Competitors
doc_700915815.docx
SWOT ANALYSIS OF HONDA ACCORD
Honda Accord Sector Parent Company Category Tagline/ Slogan USP Automobiles Honda Sedan Lead Design, Affordability STP Segment Target Group Positioning Premium Sedan Segment Top End Premium Honda Brand SWOT Analysis
Strength
1.Customer satisfaction 2.Luxurious interiors and great performance 3.Strong brand name 1.Diesel version missing 2.Present only in the mid and upper segment 3.Expensive
Weakness
Opportunity
1.Expanding sedan segment 2.Value for Money 1.Perceived to be a brand for the rich 2.Threat from other luxury cars especially Volkswagen Passat and Jetta nand Skoda Superb
Threats
Competition 1.Camry 2.Teana 3.Superb 4.Passat 5.Jetta
Competitors
doc_700915815.docx