Description
SWOT ANALYSIS OF HOME RETAIL GROUP
Home Retail Group
Parent Company
Home Retail Group plc
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Mid sizes chain of retail of consumer goods STP
Segment
Households seeking consumer goods
Target Group
Urban upper middle class households
Bring unrivalled convenience and value to customers’ everyday lives, Positioning whether shopping at home or on the move SWOT Analysis
1. Constituent of the FTSE 250 Index making it a competitive player 2. The Company comprises the following businesses: Argos (including HomeStore&More), Homebase, Hygena, Schreiber, Alba, Bush etc. 3. Also has financial services like HOME Insurance Services Strength 4. More than 57,000 employees
1. Company is newly established hence lesser market share Weakness 2. Range of products and offerings are lesser than global giants
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies Opportunity 3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1.Increase raw material prices 2.Increase problems of wages and labor availability Threats 3.FDI restrictions in many country for expansion Competition
1. Isetan Mitsukoshi Holdings 2. Dillard's Competitors 3. JC Penny
doc_108536664.docx
SWOT ANALYSIS OF HOME RETAIL GROUP
Home Retail Group
Parent Company
Home Retail Group plc
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Mid sizes chain of retail of consumer goods STP
Segment
Households seeking consumer goods
Target Group
Urban upper middle class households
Bring unrivalled convenience and value to customers’ everyday lives, Positioning whether shopping at home or on the move SWOT Analysis
1. Constituent of the FTSE 250 Index making it a competitive player 2. The Company comprises the following businesses: Argos (including HomeStore&More), Homebase, Hygena, Schreiber, Alba, Bush etc. 3. Also has financial services like HOME Insurance Services Strength 4. More than 57,000 employees
1. Company is newly established hence lesser market share Weakness 2. Range of products and offerings are lesser than global giants
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies Opportunity 3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1.Increase raw material prices 2.Increase problems of wages and labor availability Threats 3.FDI restrictions in many country for expansion Competition
1. Isetan Mitsukoshi Holdings 2. Dillard's Competitors 3. JC Penny
doc_108536664.docx