Description
SWOT ANALYSIS OF HOLYDAY INN
Holiday Inn
Parent Company
InterContinental Hotels Group
Category
Hotels and Resorts
Sector
Tourism & Hospitality
Tagline/ Slogan
Relax, its Holiday Inn
USP
Very relaxed environment
STP
Segment
People who want a getaway from the stressful lives
Target Group
Families, Corporates
Creating a place where the guests can take their gameface off, relax Positioning and just be themselves
SWOT Analysis
1. High brand recall and visibility due to excellent advertising 2. Over 1200 hotels worldwide 3. Entering new markets across continents 4. Parent company has a high brand value as well 5. Offers a range of hotels to choose from 6. Over 100 million guest nights per annum shows customer Strength satisfaction
1. Still trying to increase penetration in the emerging economies Weakness 2. Huge number of competitors means limited market share
1. Travelers are looking for new destinations Opportunity 2. Country specific seasonal offers
1. Increasing costs for operations indirectly affecting hotel rates 2.Decline in tourism industry due to natural disasters, terror activities etc Threats 3. Intense competition globally from renowned as well as local hotels
Competition
1.Hyatt Hotels 2. Ramada Inn 3. Marriot 4. Hilton Competitors 5. Carlson
doc_637480678.docx
SWOT ANALYSIS OF HOLYDAY INN
Holiday Inn
Parent Company
InterContinental Hotels Group
Category
Hotels and Resorts
Sector
Tourism & Hospitality
Tagline/ Slogan
Relax, its Holiday Inn
USP
Very relaxed environment
STP
Segment
People who want a getaway from the stressful lives
Target Group
Families, Corporates
Creating a place where the guests can take their gameface off, relax Positioning and just be themselves
SWOT Analysis
1. High brand recall and visibility due to excellent advertising 2. Over 1200 hotels worldwide 3. Entering new markets across continents 4. Parent company has a high brand value as well 5. Offers a range of hotels to choose from 6. Over 100 million guest nights per annum shows customer Strength satisfaction
1. Still trying to increase penetration in the emerging economies Weakness 2. Huge number of competitors means limited market share
1. Travelers are looking for new destinations Opportunity 2. Country specific seasonal offers
1. Increasing costs for operations indirectly affecting hotel rates 2.Decline in tourism industry due to natural disasters, terror activities etc Threats 3. Intense competition globally from renowned as well as local hotels
Competition
1.Hyatt Hotels 2. Ramada Inn 3. Marriot 4. Hilton Competitors 5. Carlson
doc_637480678.docx