Description
SWOT ANALYSIS OF HOLDEN CARS
Holden Cars
Parent Company
General Motors
Category
Passenger Cars, SUV & crossovers
Sector
Automobile
Tagline/ Slogan
NA One of the most popular automobile brand in Australia and New
USP
Zealand
STP
Segment
Automobiles for all segments
Target Group
Middle and upper middle class individuals
Positioning
Strong & reliable high performance cars
SWOT Analysis
1. Founded in 1856 in Australia shows the legacy of the brand 2. Over 6000 Employees 3. Known as the Australian Car maker specializing in SUV & Minivans 4. Strong brand image esp. in Australia & New Zealand 5. Strong backing of General Motors has added more momentum to Strength growth of the brand
1. Strongly a regional player with strong presence only in Australia & New Zealand 2. Global presence and market share is negligible compared to other Weakness automobile manufacturers
Opportunity
1. The Chevrolet/Holden Volt is a product which will bring a lot of opportunities in terms of sales
2. They can explore the emerging markets of Asia other than China & Africa 3. They can look to develop their own models with help of its parent GM
1. Increasing shift from traditional fuels to hybrid & electric powered cars 2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging Threats 3. Its brand is not that well known across geography
Competition
1. Nissan 2. Renault 3. Honda 4. Toyota Competitors 5. Hyundai
doc_251008303.docx
SWOT ANALYSIS OF HOLDEN CARS
Holden Cars
Parent Company
General Motors
Category
Passenger Cars, SUV & crossovers
Sector
Automobile
Tagline/ Slogan
NA One of the most popular automobile brand in Australia and New
USP
Zealand
STP
Segment
Automobiles for all segments
Target Group
Middle and upper middle class individuals
Positioning
Strong & reliable high performance cars
SWOT Analysis
1. Founded in 1856 in Australia shows the legacy of the brand 2. Over 6000 Employees 3. Known as the Australian Car maker specializing in SUV & Minivans 4. Strong brand image esp. in Australia & New Zealand 5. Strong backing of General Motors has added more momentum to Strength growth of the brand
1. Strongly a regional player with strong presence only in Australia & New Zealand 2. Global presence and market share is negligible compared to other Weakness automobile manufacturers
Opportunity
1. The Chevrolet/Holden Volt is a product which will bring a lot of opportunities in terms of sales
2. They can explore the emerging markets of Asia other than China & Africa 3. They can look to develop their own models with help of its parent GM
1. Increasing shift from traditional fuels to hybrid & electric powered cars 2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging Threats 3. Its brand is not that well known across geography
Competition
1. Nissan 2. Renault 3. Honda 4. Toyota Competitors 5. Hyundai
doc_251008303.docx