Description
SWOT ANALYSIS OF HOBBY IDEAS
Hobby Ideas
Parent Company
Pidilite Industries
Category
Hobby Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
For nurturing hobbies among children STP
Segment
People interested in craft art and other similar hobbies
Target Group
Urban upper middle class households
Positioning
Chain of art, craft and hobby stores SWOT Analysis
1. Offers a range of more than 2500 products across various categories 2. Products includes Moulding Craft, Glass Craft, Ceramic Craft, Fabric Craft, Candle Craft, Decoupage, Scrapbooking & Paper Craft, Stickers & Transfers, Aero Modeling, D.I.Y Kits, Stamp Collection, Fine Art range, Party products, Magic Kits, Games, Return Gifts, Puzzles and more 3. Products are complemented with books, videos, articles, projects and workshops 4. Trained staff and teachers Strength 5. It has a first mover advantage in the Indian market
1.Customer base is very less as it is a new concept Weakness 2. Hasn't expanded beyond metro cities
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.Concept is not so popular yet 2.Huge expense is required in advertisement and promotion Threats 3. More stores on similar lines and entry of international players Competition
1. Big Bazaar Competitors 2. Unorganised retail stores
doc_263222782.docx
SWOT ANALYSIS OF HOBBY IDEAS
Hobby Ideas
Parent Company
Pidilite Industries
Category
Hobby Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
For nurturing hobbies among children STP
Segment
People interested in craft art and other similar hobbies
Target Group
Urban upper middle class households
Positioning
Chain of art, craft and hobby stores SWOT Analysis
1. Offers a range of more than 2500 products across various categories 2. Products includes Moulding Craft, Glass Craft, Ceramic Craft, Fabric Craft, Candle Craft, Decoupage, Scrapbooking & Paper Craft, Stickers & Transfers, Aero Modeling, D.I.Y Kits, Stamp Collection, Fine Art range, Party products, Magic Kits, Games, Return Gifts, Puzzles and more 3. Products are complemented with books, videos, articles, projects and workshops 4. Trained staff and teachers Strength 5. It has a first mover advantage in the Indian market
1.Customer base is very less as it is a new concept Weakness 2. Hasn't expanded beyond metro cities
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.Concept is not so popular yet 2.Huge expense is required in advertisement and promotion Threats 3. More stores on similar lines and entry of international players Competition
1. Big Bazaar Competitors 2. Unorganised retail stores
doc_263222782.docx