Description
SWOT ANALYSIS OF HITACHI
Hitachi Parent Company Category Sector Tagline/ Slogan USP Hitachi Group Consumer electronics IT and Technology Inspire the Next Social Innovation STP Electronics, industrial machinery, telecommunications equipment, power plants, information systems Electronics manufacturers, telecom companies, corporates and SMEs, households Positioned as a brand that delivers quality innovation SWOT Analysis 1. Strong employee base of about 3,30,000 employees 2. Strong focus on R&D with research centres spread across the globe 3. Good customer interaction and interface with a dedicated YouTube channel and a magazine called Hitachi Review that reports the latest developments by the company 4. Its wide product portfolio includes electronics, consumer electronics, telecom equipment, powerplant, industrial machinery etc 5. Good marketing and brand visibility through TVCs and print ad campaigns and sponsored global events Strength 6. Particiaption in CSR activities like donating microscopes in Indonesia
Segment
Target Group Positioning
Weakness
1. Poor financial performance in important markets such as the US 2. High operating cost and Relatively lesser net profit as compared to its competitors 1. Expanding global LCD screens market 2. Growing market for consumer electronics 3. Mergers and acquisitions provide opportunities for leveraging on inorganic growth 1. Intense competition in the smartphones and home appliances market 2. Appreciation of Yen 3. Natural disasters prone a great threat as Japan is very prone to earthquakes Competition 1. LG Display 2. Toshiba 3. Samsung Electronics
Opportunity
Threats
Competitors
doc_812270612.docx
SWOT ANALYSIS OF HITACHI
Hitachi Parent Company Category Sector Tagline/ Slogan USP Hitachi Group Consumer electronics IT and Technology Inspire the Next Social Innovation STP Electronics, industrial machinery, telecommunications equipment, power plants, information systems Electronics manufacturers, telecom companies, corporates and SMEs, households Positioned as a brand that delivers quality innovation SWOT Analysis 1. Strong employee base of about 3,30,000 employees 2. Strong focus on R&D with research centres spread across the globe 3. Good customer interaction and interface with a dedicated YouTube channel and a magazine called Hitachi Review that reports the latest developments by the company 4. Its wide product portfolio includes electronics, consumer electronics, telecom equipment, powerplant, industrial machinery etc 5. Good marketing and brand visibility through TVCs and print ad campaigns and sponsored global events Strength 6. Particiaption in CSR activities like donating microscopes in Indonesia
Segment
Target Group Positioning
Weakness
1. Poor financial performance in important markets such as the US 2. High operating cost and Relatively lesser net profit as compared to its competitors 1. Expanding global LCD screens market 2. Growing market for consumer electronics 3. Mergers and acquisitions provide opportunities for leveraging on inorganic growth 1. Intense competition in the smartphones and home appliances market 2. Appreciation of Yen 3. Natural disasters prone a great threat as Japan is very prone to earthquakes Competition 1. LG Display 2. Toshiba 3. Samsung Electronics
Opportunity
Threats
Competitors
doc_812270612.docx