Description
SWOT ANALYSIS OF HITACHI ELECTRONICS
Hitachi Electronics
Parent Company
Hitachi Ltd.
Category
Consumer Electronics
Sector
IT and Technology
Tagline/ Slogan
Inspire the Next
USP
Superior technology and design STP
Segment
Digital Media and Consumer Products
Target Group
Urban middle class and upper class individuals
Best-in-class premium positioning by emphasizing superior Positioning technology and design SWOT Analysis
1. Diversified product portfolio and balanced revenue streams 2. Strong focus on research and development 3. Strategic acquisitions to strengthen market position 4. Good Focus on sustainability and marketing 5. It has over 300,000+ employees globally 6. Excellent global presence and top of the mind recall 7. The product portfolio includes TVs, Camcorders, Projectors and Strength Recording Media
1. Over dependent on Japanese economy for revenue generation 2. Due to intense competition and changing customer preference, Weakness market share is limited
1. Growth in semiconductor market Opportunity 2. Acquisition of smaller brands and global tie-ups to increase reach
1. Rapid technological changes and evolving industry standards 2. Natural disasters and prolonged economic recovery in Japan mayadversely affect its business 3. Stringent government regulations Threats 4. Exchange rate fluctuations Competition
1. Samsung 2. LG Electronics 3. Whirlpool Competitors 4. Sony
doc_302857394.docx
SWOT ANALYSIS OF HITACHI ELECTRONICS
Hitachi Electronics
Parent Company
Hitachi Ltd.
Category
Consumer Electronics
Sector
IT and Technology
Tagline/ Slogan
Inspire the Next
USP
Superior technology and design STP
Segment
Digital Media and Consumer Products
Target Group
Urban middle class and upper class individuals
Best-in-class premium positioning by emphasizing superior Positioning technology and design SWOT Analysis
1. Diversified product portfolio and balanced revenue streams 2. Strong focus on research and development 3. Strategic acquisitions to strengthen market position 4. Good Focus on sustainability and marketing 5. It has over 300,000+ employees globally 6. Excellent global presence and top of the mind recall 7. The product portfolio includes TVs, Camcorders, Projectors and Strength Recording Media
1. Over dependent on Japanese economy for revenue generation 2. Due to intense competition and changing customer preference, Weakness market share is limited
1. Growth in semiconductor market Opportunity 2. Acquisition of smaller brands and global tie-ups to increase reach
1. Rapid technological changes and evolving industry standards 2. Natural disasters and prolonged economic recovery in Japan mayadversely affect its business 3. Stringent government regulations Threats 4. Exchange rate fluctuations Competition
1. Samsung 2. LG Electronics 3. Whirlpool Competitors 4. Sony
doc_302857394.docx