Description
SWOT ANALYSIS OF HINDUSTAN UNILEVER LIMITED
HUL (Hindustan Unilever Limited)
Parent Company
Unilever Limited
Category
Consumer Products, Food & Beverages
Sector
FMCG
Tagline/ Slogan
Small Actions, Big Difference
USP
India's largest fast-moving consumer goods company
STP
Segment
Products and services for daily needs
Target Group
Every Indian household especially the middle class
Being the largest FMCG company , their little efforts make a huge Positioning difference in the lives of people
SWOT Analysis
1. HUL is a part of the Unilever group, hence strong brand equity 2. It has over 15000 employees 3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 million retail outlets 4. Two R&D centres in India in Mumbai and Bangalore 5. Products with presence in over 20 consumer categories with over 700 million Indian consumers using its products 6. As a part of CSR, HUL has initiatives like project Shakti, plastic Strength recycling, women empowerment etc
1. Market share is limited due to presence of other strong FMCG brands 2. HUL products has stiff competition from big domestic players and Weakness international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products
Competition
1. Marico 2. L'Oréal 3. Nirma Ltd 4. ITC 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. Dabur
doc_908221158.docx
SWOT ANALYSIS OF HINDUSTAN UNILEVER LIMITED
HUL (Hindustan Unilever Limited)
Parent Company
Unilever Limited
Category
Consumer Products, Food & Beverages
Sector
FMCG
Tagline/ Slogan
Small Actions, Big Difference
USP
India's largest fast-moving consumer goods company
STP
Segment
Products and services for daily needs
Target Group
Every Indian household especially the middle class
Being the largest FMCG company , their little efforts make a huge Positioning difference in the lives of people
SWOT Analysis
1. HUL is a part of the Unilever group, hence strong brand equity 2. It has over 15000 employees 3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 million retail outlets 4. Two R&D centres in India in Mumbai and Bangalore 5. Products with presence in over 20 consumer categories with over 700 million Indian consumers using its products 6. As a part of CSR, HUL has initiatives like project Shakti, plastic Strength recycling, women empowerment etc
1. Market share is limited due to presence of other strong FMCG brands 2. HUL products has stiff competition from big domestic players and Weakness international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products
Competition
1. Marico 2. L'Oréal 3. Nirma Ltd 4. ITC 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. Dabur
doc_908221158.docx