Description
SWOT ANALYSIS OF HINDUSTAN TIMES
Hindustan Times
Parent Company
HT Media Ltd
Category
Newspapers
Sector
Media & Entertainment
Tagline/ Slogan
The Name India trusts for News
USP
It is the flagship publication of HT Media Ltd
STP
Segment
General News
Target Group
English speaking/reading audience in India
Positioning
Trustworthy news coverage for the people of India
SWOT Analysis
1. Wide coverage especially in Northern India 2. Good brand recall and brand loyalty 3. Part of a huge media conglomerate means excellent reach 4. Has a good pool of supplements covering education, entertainment, Strength Sunday lifestyle magazine
1. Limited pan-India presence and penetration as compared to market leaders Weakness 2. Tough competition means market share is not growing
1. Being part of a large conglomerate means they have resources to expand in other parts of the country 2. Can use its strong network of supplements to build on its readership base 3. Maximise involvement of people through online interaction and tieOpportunity ups with institutions and companies
1.Increased competition from other dailies Threats 2. On line news medium means reduced circulation
Competition
1. Times of India 2. The Hindu Competitors 3. Indian Express
doc_554642699.docx
SWOT ANALYSIS OF HINDUSTAN TIMES
Hindustan Times
Parent Company
HT Media Ltd
Category
Newspapers
Sector
Media & Entertainment
Tagline/ Slogan
The Name India trusts for News
USP
It is the flagship publication of HT Media Ltd
STP
Segment
General News
Target Group
English speaking/reading audience in India
Positioning
Trustworthy news coverage for the people of India
SWOT Analysis
1. Wide coverage especially in Northern India 2. Good brand recall and brand loyalty 3. Part of a huge media conglomerate means excellent reach 4. Has a good pool of supplements covering education, entertainment, Strength Sunday lifestyle magazine
1. Limited pan-India presence and penetration as compared to market leaders Weakness 2. Tough competition means market share is not growing
1. Being part of a large conglomerate means they have resources to expand in other parts of the country 2. Can use its strong network of supplements to build on its readership base 3. Maximise involvement of people through online interaction and tieOpportunity ups with institutions and companies
1.Increased competition from other dailies Threats 2. On line news medium means reduced circulation
Competition
1. Times of India 2. The Hindu Competitors 3. Indian Express
doc_554642699.docx