Description
SWOT ANALYSIS OF HIMANI NAVRATNA COOL TALC
Himani Navratna Cool Talc
Parent Company
Emami
Category
Health care
Sector
FMCG
Tagline/ Slogan
Duniya Ka Sabse Chota AC
The unique blend of mint and camphor, with the goodness of essential herbs, renders the desired cooling effect, while its aroma USP rejuvenates and keeps one fresh throughout the day STP
Segment
Talcum Powder
Target Group
Active youth who face a lot of exposure to sun and heat
Positioning
As a complete solution talc for heat, sweat and body odour SWOT Analysis
1. Created a new category of cool talcs; No other talc offers this unique cooling benefit 2. Extended its portfolio to successful variants like navratna cool talcactive deo 3. Brand endorsements by top Indian celebrities help establish a strong Brand recall and loyalty Strength 4.A brand extension of very successful Navratna oil
1. Consumers need to be educated about the necessity of cooling benefits in talcs 2. Its proposition of coolness limits its usage to summers only, thus Weakness would lead to seasonal demand
3. Limited market share due to strong competition
1. To make ‘cooling’ more relevant among general talc users, attracting new users 2. India with its long summer season provides a good market for talcum powder with cooling proposition 3. Making it available in smaller SKUs and at varied price points will Opportunity help increasing the consumer base
1. Difficult to differentiate in the cluttered market 2. Relatively new entry in the talcum powder market Threats 3. Imitation products Competition
1. Dermi cool Competitors 2. Ponds
doc_585856894.docx
SWOT ANALYSIS OF HIMANI NAVRATNA COOL TALC
Himani Navratna Cool Talc
Parent Company
Emami
Category
Health care
Sector
FMCG
Tagline/ Slogan
Duniya Ka Sabse Chota AC
The unique blend of mint and camphor, with the goodness of essential herbs, renders the desired cooling effect, while its aroma USP rejuvenates and keeps one fresh throughout the day STP
Segment
Talcum Powder
Target Group
Active youth who face a lot of exposure to sun and heat
Positioning
As a complete solution talc for heat, sweat and body odour SWOT Analysis
1. Created a new category of cool talcs; No other talc offers this unique cooling benefit 2. Extended its portfolio to successful variants like navratna cool talcactive deo 3. Brand endorsements by top Indian celebrities help establish a strong Brand recall and loyalty Strength 4.A brand extension of very successful Navratna oil
1. Consumers need to be educated about the necessity of cooling benefits in talcs 2. Its proposition of coolness limits its usage to summers only, thus Weakness would lead to seasonal demand
3. Limited market share due to strong competition
1. To make ‘cooling’ more relevant among general talc users, attracting new users 2. India with its long summer season provides a good market for talcum powder with cooling proposition 3. Making it available in smaller SKUs and at varied price points will Opportunity help increasing the consumer base
1. Difficult to differentiate in the cluttered market 2. Relatively new entry in the talcum powder market Threats 3. Imitation products Competition
1. Dermi cool Competitors 2. Ponds
doc_585856894.docx