Description
SWOT ANALYSIS OF HIMANI FAST RELIEF
Himani Fast Relief
Parent Company
Emami
Category
Health care
Sector
FMCG
Tagline/ Slogan
Dard mitaye chutki mein
USP
An Ayurvedic potent remedy for all kinds of pain STP
Segment
Pain relief ointment
Anyone who needs instant relief from muscular, joints and shoulder Target Group pain
Positioning
Expert in pain management, providing instant relief SWOT Analysis
1. Strong celebrity endorsement by Indian movie stars 2. SKUs of 2 gm and 5 gm were available at low prices help the product reach a wide consumer cross-section. 3. Emami widened its scope from just a product for backaches to other applications 4. Appointing sportstars for endorsements would help in differentiation Strength 5. Good distribution and availability owing to parent company
1. Pain relief products are not aspirational but necessary items. Thus, less connect with the audience due to celebrity endorsements. 2. Temporary relief from such products means people often seek Weakness proper medical treatment
1. The segment is characterised by a small number of players and low penetration. 2. Sedentary lifestyles will create a fresh demand for pain relievers. 3. It can extend its northern dominance to the southern, eastern and Opportunity western markets by creating an extensive distribution network
1. Brands like Iodex which have been there for long pose considerable threats 2. It holds limited market share, thus cannot contribute to growing the category alone 3.Ayurvedic medicines are perceived to be less effective when it Threats comes to providing instant relief as compared to allopathic medicines Competition
1. Moov 2. Iodex Competitors 3. Volini
doc_727122956.docx
SWOT ANALYSIS OF HIMANI FAST RELIEF
Himani Fast Relief
Parent Company
Emami
Category
Health care
Sector
FMCG
Tagline/ Slogan
Dard mitaye chutki mein
USP
An Ayurvedic potent remedy for all kinds of pain STP
Segment
Pain relief ointment
Anyone who needs instant relief from muscular, joints and shoulder Target Group pain
Positioning
Expert in pain management, providing instant relief SWOT Analysis
1. Strong celebrity endorsement by Indian movie stars 2. SKUs of 2 gm and 5 gm were available at low prices help the product reach a wide consumer cross-section. 3. Emami widened its scope from just a product for backaches to other applications 4. Appointing sportstars for endorsements would help in differentiation Strength 5. Good distribution and availability owing to parent company
1. Pain relief products are not aspirational but necessary items. Thus, less connect with the audience due to celebrity endorsements. 2. Temporary relief from such products means people often seek Weakness proper medical treatment
1. The segment is characterised by a small number of players and low penetration. 2. Sedentary lifestyles will create a fresh demand for pain relievers. 3. It can extend its northern dominance to the southern, eastern and Opportunity western markets by creating an extensive distribution network
1. Brands like Iodex which have been there for long pose considerable threats 2. It holds limited market share, thus cannot contribute to growing the category alone 3.Ayurvedic medicines are perceived to be less effective when it Threats comes to providing instant relief as compared to allopathic medicines Competition
1. Moov 2. Iodex Competitors 3. Volini
doc_727122956.docx