Description
SWOT ANALYSIS OF HIMALAYAN MINERAL WATER
Himalayan Mineral Water
Parent Company
Tata Group
Category
Food processing and products
Sector
Foods and Beverages
Tagline/ Slogan
The natural mineral water
USP
Taste of pristine Himalayan water
STP
Segment
Anyone who needs water for any occasion
Target Group
Premium segment with a likeness for supreme quality of water
Positioning
High quality natural water and premium imagery
SWOT Analysis
1. The presence of natural minerals differentiates Himalayan from other bottled water brands 2. Himalayan is the only internationally accepted quality natural mineral water in India 3. Belonging to the parent company Tata, which has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too, Himalayan enjoys strong brand equity 5. Himalayan stands out as an authentic brand in its category. Its association with the Tata group further enhances the trust and faith that it inspires among customers 4. Playing upon the themes of being natural and pure in an artificial world, the brand is the perfect beverage of choice among wellness Strength seekers
Weakness
1. The company is competing on quality in a price sensitive Indian
mineral water segment 2. The target customer for the brand are low and geographically scattered making the distribution network complex and less profitable 3. The recent re-launch has confused the customers about the actual positioning of the brand
1. Himalayan enjoys an aspirational equity among consumers and has the potential of truly becoming an international and iconic brand 2. It can leverage the supreme distribution network of the parent company Tata to expand its markets 3. Association with a sport can further enhance the image of the Opportunity brand
1. Intense competition from other major players in the mineral water segment and increasing capacity of competitor bottlers 2. Excessive premium for high quality may hamper the brand in the long run 3. Regional players with a low cost structure and lower quality are Threats posing huge threat to the overall profitability of the company
Competition 1. 2. 3. 4. Competitors 5. Bisleri International Agro Tech Food Parle Agro Products Ltd. Coca Cola Beverages Ltd. Pepsico International
doc_274416710.docx
SWOT ANALYSIS OF HIMALAYAN MINERAL WATER
Himalayan Mineral Water
Parent Company
Tata Group
Category
Food processing and products
Sector
Foods and Beverages
Tagline/ Slogan
The natural mineral water
USP
Taste of pristine Himalayan water
STP
Segment
Anyone who needs water for any occasion
Target Group
Premium segment with a likeness for supreme quality of water
Positioning
High quality natural water and premium imagery
SWOT Analysis
1. The presence of natural minerals differentiates Himalayan from other bottled water brands 2. Himalayan is the only internationally accepted quality natural mineral water in India 3. Belonging to the parent company Tata, which has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too, Himalayan enjoys strong brand equity 5. Himalayan stands out as an authentic brand in its category. Its association with the Tata group further enhances the trust and faith that it inspires among customers 4. Playing upon the themes of being natural and pure in an artificial world, the brand is the perfect beverage of choice among wellness Strength seekers
Weakness
1. The company is competing on quality in a price sensitive Indian
mineral water segment 2. The target customer for the brand are low and geographically scattered making the distribution network complex and less profitable 3. The recent re-launch has confused the customers about the actual positioning of the brand
1. Himalayan enjoys an aspirational equity among consumers and has the potential of truly becoming an international and iconic brand 2. It can leverage the supreme distribution network of the parent company Tata to expand its markets 3. Association with a sport can further enhance the image of the Opportunity brand
1. Intense competition from other major players in the mineral water segment and increasing capacity of competitor bottlers 2. Excessive premium for high quality may hamper the brand in the long run 3. Regional players with a low cost structure and lower quality are Threats posing huge threat to the overall profitability of the company
Competition 1. 2. 3. 4. Competitors 5. Bisleri International Agro Tech Food Parle Agro Products Ltd. Coca Cola Beverages Ltd. Pepsico International
doc_274416710.docx