Description
SWOT ANALYSIS OF HILTONS HOTELS AND RESORTS
Hilton Hotels and Resorts
Parent Company
Hilton Hotels
Category
Hotels and Resorts
Sector
Tourism and hospitality
Tagline/ Slogan
Discover a world of opportunity
USP
Run by an experienced management
STP
Segment
Budget, Mid-Market, Upscale, Luxury
Target Group
Leisure travelers, honeymooners, corporates, families, extended stay
Positioning
Prime location and luxury living
SWOT Analysis
1. High brand recognition 2. Technical innovations to improve customer experiences and Constant upgrade of business processes 3. Good employee retention 4. Around 540 hotels in over 78 countries 5. They have been in the industry for 93 years now making them real experts at what they do. Strength 6.Good reputation in the market
1. Limited market share inspite of good brand recall 2. Operations are affected globally due to different Govt policies and Weakness parameters
1. High potential in emerging markets 2. Innovation in customer services 3. Digitalization and better use of technology Opportunity 4. Indian and as well as global hospitality sectors are looking at a boom
Threats
1. Entry of several international brands along with the strong hold of
long standing, well established Indian brands. 2. Competition on price point 3. Stagnated growth 4. Economic and political turbulence in most countries
Competition
1. Marriott International 2. Starwood Hotels Competitors 3. Accor
doc_982669004.docx
SWOT ANALYSIS OF HILTONS HOTELS AND RESORTS
Hilton Hotels and Resorts
Parent Company
Hilton Hotels
Category
Hotels and Resorts
Sector
Tourism and hospitality
Tagline/ Slogan
Discover a world of opportunity
USP
Run by an experienced management
STP
Segment
Budget, Mid-Market, Upscale, Luxury
Target Group
Leisure travelers, honeymooners, corporates, families, extended stay
Positioning
Prime location and luxury living
SWOT Analysis
1. High brand recognition 2. Technical innovations to improve customer experiences and Constant upgrade of business processes 3. Good employee retention 4. Around 540 hotels in over 78 countries 5. They have been in the industry for 93 years now making them real experts at what they do. Strength 6.Good reputation in the market
1. Limited market share inspite of good brand recall 2. Operations are affected globally due to different Govt policies and Weakness parameters
1. High potential in emerging markets 2. Innovation in customer services 3. Digitalization and better use of technology Opportunity 4. Indian and as well as global hospitality sectors are looking at a boom
Threats
1. Entry of several international brands along with the strong hold of
long standing, well established Indian brands. 2. Competition on price point 3. Stagnated growth 4. Economic and political turbulence in most countries
Competition
1. Marriott International 2. Starwood Hotels Competitors 3. Accor
doc_982669004.docx