SWOT ANALYSIS OF HILAND GROUP

Description
SWOT ANALYSIS OF HILAND GROUP

Hiland Group

Parent Company

Hiland Group

Category

Development of residential properties

Sector

Real Estate

Tagline/ Slogan

-

USP

Strong brand presence in the eastern region of India

STP

Segment

Development of residential properties

Target Group

High and medium income group

Positioning

Enriches lifestyle with access to value added amenities

SWOT Analysis

1. Prominent developer of real estate in Kolkata and West Bengal 2. Has unique projects which has transformed the city skyline 3. Introduced the concept of community living 4. Portfolio includes luxury lifestyle residential apartments, villas, Strength penthouses, duplexes

1.Limited national presence 2.Low availability of funds compared to big players Weakness 3.High cost of finance

1.Expansion in other parts of India 2.Potential partnerships to expand operations Opportunity 3.Growth prospects in real estate in India

1.Economic downturn 2.Fluctuating interest rates Threats 3.Low availability of skilled professionals

Competition

Competitors

1.Merlin group

2.Omaxe Limited 3.Era Infra Engineering Limited



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