Description
SWOT ANALYSIS OF HERO MOTO CORP
Hero Moto Corp (Hero Honda)
Parent Company
Hero Group
Category
Motorcycles, Scooters
Sector
Two-Wheelers
Tagline/ Slogan
Hum mei hai Hero; Desh ki Dhadkan (HeroHonda)
USP
Wide product variety, excellent brand equity & high customer loyalty
STP
Segment
Young boys looking for fast sporty bikes for Indian roads
Target Group
Young boys in the age 18-30 middle class
Positioning
Every person has a hero and a winner within one’s self
Product Portfolio
CBZ KARIZMA PLEASURE SPLENDOR PASSION Brands IMPULSE
SWOT Analysis
1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent R&D, and wide variety of products in every segment. Strength 3. Excellent distribution, over 3000 dealerships and service centers 4. Good advertising and excellent rebranding from Hero Honda to
Hero Moto Corp
1. Absence in the premium bike segment 2.High imports for its spare parts i.e. over 30% imports 3. Most of the products have similar features and low on design and Weakness innovation
1.Two-wheeler segment is one of the most growing industries Opportunity 2.Export of bikes is limited i.e. untapped international markets
1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices Threats 3. Better public transport will affect two-wheeler sales
Competition
1. Yamaha 2. Bajaj Auto 3.TVS 4.Suzuki 5. Harley Davidson 6. Royal Enfield Competitors 7. Ducati
doc_349833572.docx
SWOT ANALYSIS OF HERO MOTO CORP
Hero Moto Corp (Hero Honda)
Parent Company
Hero Group
Category
Motorcycles, Scooters
Sector
Two-Wheelers
Tagline/ Slogan
Hum mei hai Hero; Desh ki Dhadkan (HeroHonda)
USP
Wide product variety, excellent brand equity & high customer loyalty
STP
Segment
Young boys looking for fast sporty bikes for Indian roads
Target Group
Young boys in the age 18-30 middle class
Positioning
Every person has a hero and a winner within one’s self
Product Portfolio
CBZ KARIZMA PLEASURE SPLENDOR PASSION Brands IMPULSE
SWOT Analysis
1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent R&D, and wide variety of products in every segment. Strength 3. Excellent distribution, over 3000 dealerships and service centers 4. Good advertising and excellent rebranding from Hero Honda to
Hero Moto Corp
1. Absence in the premium bike segment 2.High imports for its spare parts i.e. over 30% imports 3. Most of the products have similar features and low on design and Weakness innovation
1.Two-wheeler segment is one of the most growing industries Opportunity 2.Export of bikes is limited i.e. untapped international markets
1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices Threats 3. Better public transport will affect two-wheeler sales
Competition
1. Yamaha 2. Bajaj Auto 3.TVS 4.Suzuki 5. Harley Davidson 6. Royal Enfield Competitors 7. Ducati
doc_349833572.docx