SWOT ANALYSIS OF HERO IMPULSE

Description
SWOT ANALYSIS OF HERO IMPULSE

Hero Impulse Parent Company Category Sector Tagline/ Slogan USP Hero MotoCorp Motorcycles 2-Wheelers Play with the Road India’s first transroad-On road, Off Road Bike STP Upper Middle-class people who want a bike that is stylish and gives a good mileage Young and Adventurous Men from the age bracket of 25-35

Segment Target Group Positioning

Positioned as India's first on road and off road bike SWOT Analysis 1. First brand from the stable of Hero MotoCorp after the split 2. Great positioning combining the adventurous side and executive class 3. Excellent branding and advertising 4. Great technical specifications and features 1. Priced on a slightly higher side when compared to other in the segment 2. Limited target audience due to Off Road and adventurous positioning

Strength

Weakness

Opportunity

1. Expansion in Tier 2 cities 2. More variants of the bike e.g. high performance versions 1. New entrants 2. Competitors 3. Low cost bikes Competition 1. Bajaj Pulsar 2.Yamaha FZ 3. Yamaha R15 4. Honda CB Twister

Threats

Competitors



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