Description
SWOT ANALYSIS OF HERO HONDA PLEASURE
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Hero Honda(Hero MotoCorp)Pleasure Hero Honda Scooter Two-wheeler Why should boys have all the fun; Desh ki dhadkan A two wheeler that is meant only and only for girls STP
Segment Target Group Positioning
Young girls that are chirpy and hep College and school going girls between the age group of 16-25 Its for the girls who want to enjoy every moment in life SWOT 1. High Connectivity to girls 2. Backed by Hero Honda(Hero MotoCorp) 3. Efficient engine and technology NA 1. Expansion in the rural market with an image makeover 2. Introduction of measures that insure safety thus commanding a premium 1. Competitors 2. Change of taste of the target market due to globalization Competition
Strength Weakness
Opportunity
Threats
Competitors
Scooty
doc_821167157.docx
SWOT ANALYSIS OF HERO HONDA PLEASURE
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Hero Honda(Hero MotoCorp)Pleasure Hero Honda Scooter Two-wheeler Why should boys have all the fun; Desh ki dhadkan A two wheeler that is meant only and only for girls STP
Segment Target Group Positioning
Young girls that are chirpy and hep College and school going girls between the age group of 16-25 Its for the girls who want to enjoy every moment in life SWOT 1. High Connectivity to girls 2. Backed by Hero Honda(Hero MotoCorp) 3. Efficient engine and technology NA 1. Expansion in the rural market with an image makeover 2. Introduction of measures that insure safety thus commanding a premium 1. Competitors 2. Change of taste of the target market due to globalization Competition
Strength Weakness
Opportunity
Threats
Competitors
Scooty
doc_821167157.docx