Description
SWOT ANALYSIS OF HERMES INTERNATIONAL
Hermes International
Parent Company
Hermes International
Category
Apparels and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
-
USP
High fashion Clothing and Accessory STP
Segment
Premium stylish clothing
Target Group
Urban upper middle class men and women
Positioning
High fashion Clothing and Accessory SWOT Analysis
1. French based company with a strong brand name and global presence 2. Hermes markets its products across the world through a network of 300+ exclusive stores of which 180 are operated directly 3. The company principally operates 33 production units across France, Japan, Europe (excluding France), the Americas and AsiaPacific (excluding Japan). Strength 4. Good presence and wide product range
1.Target market becomes limited as it has less global presence Weakness 2.Digital presence is limited in ecommerce
1.To expand its market by including masstige brands its repertoire 2.To use the digital revolution to its full advantage Opportunity 3.Expand its presence in emerging countries
1.Intense competition 2.Ease of substitution Threats 3.Imitaion is the biggest threat in this industry Competition
1. Gucci 2. Hugo Boss Competitors 3. Marks and Spencer
doc_289909827.docx
SWOT ANALYSIS OF HERMES INTERNATIONAL
Hermes International
Parent Company
Hermes International
Category
Apparels and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
-
USP
High fashion Clothing and Accessory STP
Segment
Premium stylish clothing
Target Group
Urban upper middle class men and women
Positioning
High fashion Clothing and Accessory SWOT Analysis
1. French based company with a strong brand name and global presence 2. Hermes markets its products across the world through a network of 300+ exclusive stores of which 180 are operated directly 3. The company principally operates 33 production units across France, Japan, Europe (excluding France), the Americas and AsiaPacific (excluding Japan). Strength 4. Good presence and wide product range
1.Target market becomes limited as it has less global presence Weakness 2.Digital presence is limited in ecommerce
1.To expand its market by including masstige brands its repertoire 2.To use the digital revolution to its full advantage Opportunity 3.Expand its presence in emerging countries
1.Intense competition 2.Ease of substitution Threats 3.Imitaion is the biggest threat in this industry Competition
1. Gucci 2. Hugo Boss Competitors 3. Marks and Spencer
doc_289909827.docx