Description
SWOT ANALYSIS OF HERITAGE FOOD INDIA
Heritage Foods India
Parent Company
Heritage Foods India Ltd
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Health Heritage Happiness
One of the largest dairy of South India, with prominent presence in USP retail and foods sector STP
People who need milk, dairy products along with grocery and food Segment products
Target Group
Middle class families of India
Trusted supplier of fresh, healthy, hygienic and affordable dairy and Positioning food products SWOT Analysis
1.A well-established brand in South India 2. Good quality, hygienic products are affordable prices 3. One of the largest dairy in South India 4. Wide product range including milk, milk products, bakery products, fresh fruits and vegetables, etc 5.Procurement of milk from cooperative dairies and agricultural products from farmers, helping the farmers, dairies to get a fair price 6.Educating farmers about best practices in agriculture and dairy farming 7.Good supply network 8. Good network of ‘Heritage Fresh’ retail stores in Hyderabad, Strength Bangalore and Chennai
9.Home delivery of retail grocery products
1. Presence mainly in South India 2.Limited global presence and low number of stores pan India 3.Strong competition in all sectors of operations means limited Weakness market share growth
1.Rise in purchasing power of people 2.Pan India expansion of ‘Heritage Fresh’ retail stores 3.Acquisition of regional dairies 4.Market and advertise Heritage as a national brand and increase its Opportunity reach
1.Strong competition in retail space and dairy segment 2.Dependence on weather for agricultural products Threats 3.Inflation makes it difficult to maintain competitive pricing Competition
1.Big Bazaar and Food Bazaar 2.Spencers 3.More Retail 4.Nilgiris 1905 5. Amul 6. Britannia 7. Nestle Competitors 8.Local dairies, vegetable markets (mandai)
doc_255301781.docx
SWOT ANALYSIS OF HERITAGE FOOD INDIA
Heritage Foods India
Parent Company
Heritage Foods India Ltd
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Health Heritage Happiness
One of the largest dairy of South India, with prominent presence in USP retail and foods sector STP
People who need milk, dairy products along with grocery and food Segment products
Target Group
Middle class families of India
Trusted supplier of fresh, healthy, hygienic and affordable dairy and Positioning food products SWOT Analysis
1.A well-established brand in South India 2. Good quality, hygienic products are affordable prices 3. One of the largest dairy in South India 4. Wide product range including milk, milk products, bakery products, fresh fruits and vegetables, etc 5.Procurement of milk from cooperative dairies and agricultural products from farmers, helping the farmers, dairies to get a fair price 6.Educating farmers about best practices in agriculture and dairy farming 7.Good supply network 8. Good network of ‘Heritage Fresh’ retail stores in Hyderabad, Strength Bangalore and Chennai
9.Home delivery of retail grocery products
1. Presence mainly in South India 2.Limited global presence and low number of stores pan India 3.Strong competition in all sectors of operations means limited Weakness market share growth
1.Rise in purchasing power of people 2.Pan India expansion of ‘Heritage Fresh’ retail stores 3.Acquisition of regional dairies 4.Market and advertise Heritage as a national brand and increase its Opportunity reach
1.Strong competition in retail space and dairy segment 2.Dependence on weather for agricultural products Threats 3.Inflation makes it difficult to maintain competitive pricing Competition
1.Big Bazaar and Food Bazaar 2.Spencers 3.More Retail 4.Nilgiris 1905 5. Amul 6. Britannia 7. Nestle Competitors 8.Local dairies, vegetable markets (mandai)
doc_255301781.docx