Description
SWOT ANALYSIS OF HERBALIFE
Herbalife
Parent Company
Herbalife Pvt. Ltd.
Category
Drug retail
Sector
Lifestyle and retail
Tagline/ Slogan
Nutrition for a better life
network marketing approach and outstanding product offerings make USP Herbalife the best company in this space STP
Segment
Drug retail store
Heath conscious individuals belonging to middle and high income Target Group segments
a global marketing company that sells weight management, supplemental, energy and fitness products to a variety of markets Positioning and countries worldwide SWOT Analysis
1. Outstanding product offerings of high quality, utility and brand image 2. The company has put in a place a sound network marketing approach that is reaping higher sales 3. Product portfolio decided by scientific, data backed analysis of past purchase patterns, consumer preferences etc. 4. Geographically diverse business with its footprint in many Strength countries
1. Scepticism in the minds of the consumers about side effects of herbal or other drugs claiming weight-loss and heath management Weakness 2. Insufficient popularity in many countries
1.The opportunity for accreditation or certification of its whole business or individual products by medical rating agencies 2.Introducing useful customer loyalty schemes Opportunity 3.Training the workforce better
1.Threats from increasing competition in this segment by big players 2.Rising cost of R&D in drug discovery and development Threats 3.Governmental legislations and limitations related to health care Competition
1.Walgreen 2.Shoppers Drug mart Competitors 3.Riteaid
doc_599354326.docx
SWOT ANALYSIS OF HERBALIFE
Herbalife
Parent Company
Herbalife Pvt. Ltd.
Category
Drug retail
Sector
Lifestyle and retail
Tagline/ Slogan
Nutrition for a better life
network marketing approach and outstanding product offerings make USP Herbalife the best company in this space STP
Segment
Drug retail store
Heath conscious individuals belonging to middle and high income Target Group segments
a global marketing company that sells weight management, supplemental, energy and fitness products to a variety of markets Positioning and countries worldwide SWOT Analysis
1. Outstanding product offerings of high quality, utility and brand image 2. The company has put in a place a sound network marketing approach that is reaping higher sales 3. Product portfolio decided by scientific, data backed analysis of past purchase patterns, consumer preferences etc. 4. Geographically diverse business with its footprint in many Strength countries
1. Scepticism in the minds of the consumers about side effects of herbal or other drugs claiming weight-loss and heath management Weakness 2. Insufficient popularity in many countries
1.The opportunity for accreditation or certification of its whole business or individual products by medical rating agencies 2.Introducing useful customer loyalty schemes Opportunity 3.Training the workforce better
1.Threats from increasing competition in this segment by big players 2.Rising cost of R&D in drug discovery and development Threats 3.Governmental legislations and limitations related to health care Competition
1.Walgreen 2.Shoppers Drug mart Competitors 3.Riteaid
doc_599354326.docx