Description
SWOT ANALYSIS OF HENDERSON LAND DEVELOPMENT
Henderson Land Development
Parent Company
Henderson Land Development
Property investment and property development, Hotel operations, Category Provision of finance
Sector
Real Estate
Tagline/ Slogan
Building Excellence over three decades
Innovative designs, high quality construction and property USP management
STP
Segment
Land and properties
Target Group
Large-scale commercial, residential, and industrial properties
Positioning
Quick delivery and excellent quality
SWOT Analysis
1. Few bank borrowing shows good financial stability & the Group has adequate financial resources in meeting the funding requirements for its ongoing operations as well as its future expansion. 2. Operational flexibility and expertise 3. One of the largest real estate companies in Hong Kong 4. Has an employee strength of over 7000 employee Strength 5. Offers other services like investment, hotels, utilities etc
1. Hard to expand beyond china and mainland due to government regulations, therefore limited global presence Weakness 2. Development in China also deeply regulated by govt. policies
1. Only present in Hong Kong and Mainland China, huge growth opportunity in other localities of China 2.For minimizing losses company should hedge Renminbi currency of mainland china 3. Govt tie-ups and corporate projects should help establish brand Opportunity name further
Threats
1. Economic slowdown and fluctuating economic scenarios 2. More stringent government regulation
3. Expansion of other established real estate companies
Competition
1. Hong Kong Land 2. Hutchison Whampoa Property Limited Competitors 3.Hopewell Holdings.
doc_634164434.docx
SWOT ANALYSIS OF HENDERSON LAND DEVELOPMENT
Henderson Land Development
Parent Company
Henderson Land Development
Property investment and property development, Hotel operations, Category Provision of finance
Sector
Real Estate
Tagline/ Slogan
Building Excellence over three decades
Innovative designs, high quality construction and property USP management
STP
Segment
Land and properties
Target Group
Large-scale commercial, residential, and industrial properties
Positioning
Quick delivery and excellent quality
SWOT Analysis
1. Few bank borrowing shows good financial stability & the Group has adequate financial resources in meeting the funding requirements for its ongoing operations as well as its future expansion. 2. Operational flexibility and expertise 3. One of the largest real estate companies in Hong Kong 4. Has an employee strength of over 7000 employee Strength 5. Offers other services like investment, hotels, utilities etc
1. Hard to expand beyond china and mainland due to government regulations, therefore limited global presence Weakness 2. Development in China also deeply regulated by govt. policies
1. Only present in Hong Kong and Mainland China, huge growth opportunity in other localities of China 2.For minimizing losses company should hedge Renminbi currency of mainland china 3. Govt tie-ups and corporate projects should help establish brand Opportunity name further
Threats
1. Economic slowdown and fluctuating economic scenarios 2. More stringent government regulation
3. Expansion of other established real estate companies
Competition
1. Hong Kong Land 2. Hutchison Whampoa Property Limited Competitors 3.Hopewell Holdings.
doc_634164434.docx