Description
SWOT ANALYSIS OF HEINZ TOMATO KETCHUP
Heinz Tomoto Ketchup
Parent Company
Heinz
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Redder Thicker Tastier; Good food everyday
USP
Heinz ketchup is one of the biggest brands in the world
STP
Segment
People who want to add a taste with everything they have
Target Group
All age groups middle and upper class
Positioning
Rich and tasty ketchup for everyone
SWOT Analysis
1.Good brand name 2.Good advertising Strength 3.Good distribution in big cities
Weakness
1.Food products have a limited shelf life
1.More advertising Opportunity 2.Reach out to a bigger audience
Threats
1.Threat from existing brands and local competitors
Competition
1.Kissan Ketchup Competitors 2.Delmonte Ketchup
doc_882363894.docx
SWOT ANALYSIS OF HEINZ TOMATO KETCHUP
Heinz Tomoto Ketchup
Parent Company
Heinz
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Redder Thicker Tastier; Good food everyday
USP
Heinz ketchup is one of the biggest brands in the world
STP
Segment
People who want to add a taste with everything they have
Target Group
All age groups middle and upper class
Positioning
Rich and tasty ketchup for everyone
SWOT Analysis
1.Good brand name 2.Good advertising Strength 3.Good distribution in big cities
Weakness
1.Food products have a limited shelf life
1.More advertising Opportunity 2.Reach out to a bigger audience
Threats
1.Threat from existing brands and local competitors
Competition
1.Kissan Ketchup Competitors 2.Delmonte Ketchup
doc_882363894.docx