Description
SWOT ANALYSIS OF HEALTHCARE REIT

HealthCare REIT

Parent Company

Health Care REIT

Portfolio spans the full spectrum of health care real estate, including senior living communities, medical office buildings, inpatient and Category outpatient medical centers and life science facilities

Sector

Real Estate Investment trust

Tagline/ Slogan

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Long term relationships with health care systems and senior living USP operators STP

Segment

Mainly U.S realestate investment

Target Group

Health care organisations, hospitals

Positioning

Meets financial needs of each client SWOT Analysis

1. Great control over the returns on its investment and revenue potential 2. Acquisitions to expand its growth 3. As it is a real estate operator HCN’s dependence on large tenants reduces 4. Experience of over 4 decades in the industry Strength 5. Strong customer centric approach

1. Increased government regulation affects HCP’s collection of rents from tenants 2.Operates in few locations due to which geographic risk is high Weakness 3.Average occupancy rate for Senior Housing has dropped

1.Increasing aging baby boomers population 2.Increasing demand for medical office buildings Opportunity 3.Geographic expansion

1. Changing government health care legislation 2.Fluctuating interest rates Threats 3.Slowdown in healthcare industry Competition

1.Health Care Property Investors 2.Ventas Competitors 3.Nationwide Health properties



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