Description
SWOT ANALYSIS OF HEALTH NET
Health Net
Parent Company
Health Net
Category
Health care
Sector
Managed care
Tagline/ Slogan
Health in balance
USP
Health Net Mobile App which received numerous awards
STP
Segment
Health plans and government contracts subsidiaries
Target Group
Government contracts and commercial operations
Positioning
When it comes to your health there’s more than one right answer
SWOT Analysis
1. One of the largest publicly traded managed care companies in the US 2. Diverse service offerings enabling to address customer needs 3. Ability to meet the growing demand for tailored network products 4. Healthcare benefit services through individual, Medicare, Medicaid and TRICARE and Veterans Affairs programs to its 5.6+ million Strength members
1. Heavy reliance on government programs 2. Relatively narrow geographic focus is competitive disadvantage Weakness 3. Litigations relating to information security issues
1. Focus on Dual eligibles segment 2. Outsourcing IT activities likely to help save operating costs 3. Aging US population to drive demand for health care services Opportunity 4. Services through mobile applications
1. Health Care Reform could limit profitability 2. State level insurance reform proposals likely to affect the company’s profitability Threats 3.Economic downturn and government reforms are a constant threat
Competition
1. Aetna Incorporated 2. CIGNA Corporation Competitors 3. WellPoint Inc.
doc_421281598.docx
SWOT ANALYSIS OF HEALTH NET
Health Net
Parent Company
Health Net
Category
Health care
Sector
Managed care
Tagline/ Slogan
Health in balance
USP
Health Net Mobile App which received numerous awards
STP
Segment
Health plans and government contracts subsidiaries
Target Group
Government contracts and commercial operations
Positioning
When it comes to your health there’s more than one right answer
SWOT Analysis
1. One of the largest publicly traded managed care companies in the US 2. Diverse service offerings enabling to address customer needs 3. Ability to meet the growing demand for tailored network products 4. Healthcare benefit services through individual, Medicare, Medicaid and TRICARE and Veterans Affairs programs to its 5.6+ million Strength members
1. Heavy reliance on government programs 2. Relatively narrow geographic focus is competitive disadvantage Weakness 3. Litigations relating to information security issues
1. Focus on Dual eligibles segment 2. Outsourcing IT activities likely to help save operating costs 3. Aging US population to drive demand for health care services Opportunity 4. Services through mobile applications
1. Health Care Reform could limit profitability 2. State level insurance reform proposals likely to affect the company’s profitability Threats 3.Economic downturn and government reforms are a constant threat
Competition
1. Aetna Incorporated 2. CIGNA Corporation Competitors 3. WellPoint Inc.
doc_421281598.docx