Description
SWOT ANALYSIS OF HBO
HBO
Parent Company
Home Box Office Inc. (Time Warner)
Category
Entertainment TV Channel
Sector
Media and Entertainment
Tagline/ Slogan
Its not TV, Its HBO; It's More Than You Imagined. It's HBO
USP
Home Box Office with latest hollywood movies
STP
Segment
Upper and Middle Class, cities
Target Group
Youth between 15-35
Positioning
New hollywood movies on your TV
SWOT Analysis
1. Latest hollywood blockbusters 2.HBO is broadcasted in over 150 countries 3.HBO has also been actively involved in merchandising 4. It features motion pictures and original series, along with made-forcable movies and documentaries, boxing matches, and occasional Strength stand-up comedy and concert specials.
1.Broadcasting issues 2.Censor boards often have issues with content shown 3.Local cable operators create problems Weakness 4. Price of watching these channels individually is high
1.Start online TV channels for viewing as people prefer spending time on internet Opportunity 2.Create mobile applications for viewing
1. People watching movies online 2.Movie rental stores 3 .Pirated movies Threats 4.Local cable channels
Competition
1. Star Movies 2. UTV Action 3. WB 4.PIX Competitors 5.MGM
doc_526626164.docx
SWOT ANALYSIS OF HBO
HBO
Parent Company
Home Box Office Inc. (Time Warner)
Category
Entertainment TV Channel
Sector
Media and Entertainment
Tagline/ Slogan
Its not TV, Its HBO; It's More Than You Imagined. It's HBO
USP
Home Box Office with latest hollywood movies
STP
Segment
Upper and Middle Class, cities
Target Group
Youth between 15-35
Positioning
New hollywood movies on your TV
SWOT Analysis
1. Latest hollywood blockbusters 2.HBO is broadcasted in over 150 countries 3.HBO has also been actively involved in merchandising 4. It features motion pictures and original series, along with made-forcable movies and documentaries, boxing matches, and occasional Strength stand-up comedy and concert specials.
1.Broadcasting issues 2.Censor boards often have issues with content shown 3.Local cable operators create problems Weakness 4. Price of watching these channels individually is high
1.Start online TV channels for viewing as people prefer spending time on internet Opportunity 2.Create mobile applications for viewing
1. People watching movies online 2.Movie rental stores 3 .Pirated movies Threats 4.Local cable channels
Competition
1. Star Movies 2. UTV Action 3. WB 4.PIX Competitors 5.MGM
doc_526626164.docx