Description
SWOT ANALYSIS OF HAWLETT PACKARD
HP Hewlett-Packard
Parent Company
Hewlett-Packard Company
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
Everything is possible
USP
Durability and sturdy form of products
STP
Segment
Home Users, Government Institutions, Large Corporate and students
Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for Target Group their daily work
Positioning
Trustworthy and consumer centric Computer provider
SWOT Analysis
1. Employee strength of 3,50,000 worldwide 2. It has maximum market share in the PC market 3. It’s consumer centric approach makes it a reliable choice 4. It has got good after sales service which helps to maintain good consumer relationship 5. It’s ability to bring out news designs and innovation at affordable cost Strength 6. Good distribution network across the world
1. Market share growth is slow due to competition; Fake products/ imitations affects sales 2. Due to mass production it is unable to provide customize solutions to the customers Weakness 3. Its lagging in digital entertainment market
1. With increase in IT awareness the scope for supply of desktops and laptops is increasing Opportunity 2. It has opportunity for growth in service industry because it has
bought “EDS” which is world’s No. 2 service provider
1. People are becoming more cost conscious so the profit margins have become low so pricing is an issue 2. With increase in number of local players there is threat of component pricing 3. Due to economic downturn, increase competition and saturated Threats market there is slow revenue growth
Competition
1. Dell 2. Acer 3. Apple Competitors 4. Toshiba
doc_894533663.docx
SWOT ANALYSIS OF HAWLETT PACKARD
HP Hewlett-Packard
Parent Company
Hewlett-Packard Company
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
Everything is possible
USP
Durability and sturdy form of products
STP
Segment
Home Users, Government Institutions, Large Corporate and students
Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for Target Group their daily work
Positioning
Trustworthy and consumer centric Computer provider
SWOT Analysis
1. Employee strength of 3,50,000 worldwide 2. It has maximum market share in the PC market 3. It’s consumer centric approach makes it a reliable choice 4. It has got good after sales service which helps to maintain good consumer relationship 5. It’s ability to bring out news designs and innovation at affordable cost Strength 6. Good distribution network across the world
1. Market share growth is slow due to competition; Fake products/ imitations affects sales 2. Due to mass production it is unable to provide customize solutions to the customers Weakness 3. Its lagging in digital entertainment market
1. With increase in IT awareness the scope for supply of desktops and laptops is increasing Opportunity 2. It has opportunity for growth in service industry because it has
bought “EDS” which is world’s No. 2 service provider
1. People are becoming more cost conscious so the profit margins have become low so pricing is an issue 2. With increase in number of local players there is threat of component pricing 3. Due to economic downturn, increase competition and saturated Threats market there is slow revenue growth
Competition
1. Dell 2. Acer 3. Apple Competitors 4. Toshiba
doc_894533663.docx