Description
SWOT ANALYSIS OF HAWK MODEL COMPANY
Hawk Model Company
Parent Company
Round2 LLC
Category
Toys Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
America’s Oldest Model Company
USP
Weird-ohs Cars-icky-tures, line of model kits
STP
Segment
Model kits and toys for children
Target Group
Kids (8-16 years) having preference for model kit sets
Positioning
Small scale version of customized injection moulded model kits
SWOT Analysis
1. Has a huge and loyal customer base especially those who have a liking for modelling and architecture 2. Great variety of cruisers, airships and Weird-ohs 3. User friendly website and strong online presence on leading e-tailers 4. It made realistic replicas of planes, ships, vehicles, missile etc with Strength high quality product finishing
1.Virtually zero presence in stores in Asian region except for online availability 2.No new product since a long time, continues to rely on successful Weakness brands
1.Can expand in markets other than US 2.Can bring out new customized products like Weird-ohs Opportunity 3. Tie-ups and partnerships can boost company performance
1.Competition from remote controlled toys and models 2.Safety issues regarding injection moulded toys 3. Children interested in outdoor games and mobile games and video Threats games would show little interest
Competition
1.Accurate Miniatures 2.Ideal Toy Company Competitors 3.IMC
doc_217596375.docx
SWOT ANALYSIS OF HAWK MODEL COMPANY
Hawk Model Company
Parent Company
Round2 LLC
Category
Toys Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
America’s Oldest Model Company
USP
Weird-ohs Cars-icky-tures, line of model kits
STP
Segment
Model kits and toys for children
Target Group
Kids (8-16 years) having preference for model kit sets
Positioning
Small scale version of customized injection moulded model kits
SWOT Analysis
1. Has a huge and loyal customer base especially those who have a liking for modelling and architecture 2. Great variety of cruisers, airships and Weird-ohs 3. User friendly website and strong online presence on leading e-tailers 4. It made realistic replicas of planes, ships, vehicles, missile etc with Strength high quality product finishing
1.Virtually zero presence in stores in Asian region except for online availability 2.No new product since a long time, continues to rely on successful Weakness brands
1.Can expand in markets other than US 2.Can bring out new customized products like Weird-ohs Opportunity 3. Tie-ups and partnerships can boost company performance
1.Competition from remote controlled toys and models 2.Safety issues regarding injection moulded toys 3. Children interested in outdoor games and mobile games and video Threats games would show little interest
Competition
1.Accurate Miniatures 2.Ideal Toy Company Competitors 3.IMC
doc_217596375.docx