Description
SWOT ANALYSIS OF HAUFE GRUPPE
Haufe Gruppe
Parent Company
Haufe Gruppe
Category
Printing & publishing
Sector
Media and Entertainment
Tagline/ Slogan
Delivers quality products with International presence
USP
Understanding customer needs and the market trends
STP
Segment
Trade and Business Publishing
Target Group
Business, law and taxation
Positioning
Best content and customer support
SWOT Analysis
1. One of the Top 50 publishing brands in the world 2.One of Germany’s leading publishing groups in business, law and taxation for over half a century 3. It has 1200 employees and publishes under several different imprints: Haufe Akademie, Haufe Fachmedia, Lexware, Sykosch Software and WRS 4. It is also involved in the development of training programs, in the same fields as its publishing. 5.The new electronic media already represent 60per cent of its total Strength sales
1.Increase in e-resources may cannibalize its own publishing products Weakness 2.Limited global presence and resources to meet the rapid growth
1.Acquire companies which offers intranet platforms for publishing companies to create automated procurement processes that correspond to their client-specific systems 2. Growth through potential acquisitions Opportunity 3. Adapting to the changing demographics of different regions
Threats
1. Changes in the taxation and new laws in countries which doesn’t want to disclose to other countries
2. Legal problems and formalities to print law related publishing
Competition
1. Pearson Plc 2.Emap publishing Competitors 3.Reed Elsevier
doc_579406662.docx
SWOT ANALYSIS OF HAUFE GRUPPE
Haufe Gruppe
Parent Company
Haufe Gruppe
Category
Printing & publishing
Sector
Media and Entertainment
Tagline/ Slogan
Delivers quality products with International presence
USP
Understanding customer needs and the market trends
STP
Segment
Trade and Business Publishing
Target Group
Business, law and taxation
Positioning
Best content and customer support
SWOT Analysis
1. One of the Top 50 publishing brands in the world 2.One of Germany’s leading publishing groups in business, law and taxation for over half a century 3. It has 1200 employees and publishes under several different imprints: Haufe Akademie, Haufe Fachmedia, Lexware, Sykosch Software and WRS 4. It is also involved in the development of training programs, in the same fields as its publishing. 5.The new electronic media already represent 60per cent of its total Strength sales
1.Increase in e-resources may cannibalize its own publishing products Weakness 2.Limited global presence and resources to meet the rapid growth
1.Acquire companies which offers intranet platforms for publishing companies to create automated procurement processes that correspond to their client-specific systems 2. Growth through potential acquisitions Opportunity 3. Adapting to the changing demographics of different regions
Threats
1. Changes in the taxation and new laws in countries which doesn’t want to disclose to other countries
2. Legal problems and formalities to print law related publishing
Competition
1. Pearson Plc 2.Emap publishing Competitors 3.Reed Elsevier
doc_579406662.docx